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External reviews

4,682 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Miriam L.

Hootsuite makes our social media management easier and more time-efficient!

  • November 20, 2024
  • Review provided by G2

What do you like best about the product?
- Editorial Planning process
- Hootsuite Analytics
What do you dislike about the product?
The times when Hootsuite's global webinars take place. If you're based in Germany, the webinars always take place in the evening, which means that I rarely have the opportunity to attend.
What problems is the product solving and how is that benefiting you?
We are a global company and have to manage and edit multiple profiles on different platforms. We used to have to log into each profile and platform individually. Now, Hootsuite allows us to do everything centrally through a single platform, saving us a great deal of time and capacity.


    Alison B.

Hootsuite has been so helpful for us in managing multiple social media platforms

  • November 20, 2024
  • Review verified by G2

What do you like best about the product?
Posting to multiple pages in one go! Viewing comments/ inbox of all platforms in one go.
What do you dislike about the product?
I wish it had an expire feature! Setting an expiry on a video would be amazing.
What problems is the product solving and how is that benefiting you?
We have over 40 social media platforms (we are a network news team) and having one system that lets us crosspost, duplicate, delete, schedule across everything is amazing.

Our process has been fine-tuned and everything is much simpler.


    Keely P.

Had a 6 month period where posts were failing with an unclear solution.

  • November 19, 2024
  • Review verified by G2

What do you like best about the product?
I like all of the features and the easiness to use.
What do you dislike about the product?
Sometimes the platform is glitchy (posts not showing up in planner).
What problems is the product solving and how is that benefiting you?
It saves time with posting by allowing multiple posts to be scheduled at one time and in advance.


    Dani G.

Great platform but regular changes to metrics makes it hard to depend on for consistent reporting

  • November 19, 2024
  • Review verified by G2

What do you like best about the product?
Customised dashboards, just customer serivce.
What do you dislike about the product?
Product and metric changes happen too often to keep track of
What problems is the product solving and how is that benefiting you?
Ease of reporting namely. Tagging posts allows us to understand what social series are performing well


    Don F.

User-Friendly and Convenient

  • November 19, 2024
  • Review verified by G2

What do you like best about the product?
It enbles me to compose a release and checks for scheduling and compatibility with my social media and website. The link shortening is essential to keeping the posts within limits while including the important message.
What do you dislike about the product?
Sometimes it posts before the message has been completely checked or the appropriate "publish to" box completed.
What problems is the product solving and how is that benefiting you?
Reaches multiple outlets with a single post


    Crystal M.

I use the platform for client accounts 8+ and its really user friendly, even the clients enjoy it!

  • November 19, 2024
  • Review verified by G2

What do you like best about the product?
The link to share the content with clients so they can approve
What do you dislike about the product?
it only allows me to share week by week and not the entire month.
What problems is the product solving and how is that benefiting you?
managing multiple clients with ease


    Marketing and Advertising

Hootsuite Review - Versatility and Efficiency in a Digital World

  • November 19, 2024
  • Review verified by G2

What do you like best about the product?
As an all in one social media management platform, it allows our regional team to be able to schedule and manage multiple client accounts at the same time.

Captions are easily created which is a timesaver when managing multipe accounts with different brand personalites.
What do you dislike about the product?
The onboarding of new employees to the platform can be seen as overwhelming to a person new to social media. However, with practice it gets easier


The pricing is still a cause for concern as the company continues to look at the overall service.
What problems is the product solving and how is that benefiting you?
As a regional company, Hootsuite helps to manage mulitple accounts across various platforms. It provides a unified dashboard where we can manage all of our accounts in one place. The varrious features allow our teams to work seamlessly within Hootsuite - content approval from clients, tracking progress ,assigning tasks, are straightforward, making it ideal for our regional teams.


    Architecture & Planning

New User, Already love it!

  • November 19, 2024
  • Review provided by G2

What do you like best about the product?
I like all of the engagement insights I can see for our business account. Those metrics have been so helpful for me to see what type of content performs best. I also love the suggested times to post based off our followers typical engagment throughout the week. It feels like a cheat code!! I also love the simplicity and the overall look of Hootsuite. It is very easy on the eyes and did not overwhelm me as a first-time user! I also love that I cannot schedule "too far" in advance. Atleast, I have not run into an error message saying I could not upload past a certain date. Also, being able to schedule each post for multiple platforms is so convenient and I appreciate that you can adjust the caption per platform. The AI writer has been a gamechanger for me!
What do you dislike about the product?
That you cannot schedule or upload facebook stories. I know that this is probably outside of Hootsuite's control and probably an issue with Meta. It is just inconvenient to have to switch over to meta business suite and seperately schedule out stories just for facebook. It can be confusing and hard to keep up with when planning content on a month out basis.
What problems is the product solving and how is that benefiting you?
Planning a social media calendar! It makes my job so much easier by being able to schedule out our company's post and not worry about posting them real time.


    Kevin C.

Efficient, well organized, and user-friendly social media management tool for any sized org.

  • November 19, 2024
  • Review verified by G2

What do you like best about the product?
Centralizing our social media efforts. From creating, to publishing, to communicating with our audiences via comments, various inboxes, etc.
What do you dislike about the product?
Some functionality could be improved and we really miss the direct CRM APIs that are valuable to sales organizations. This is something that can continually be improved and evolved.
What problems is the product solving and how is that benefiting you?
Saving us tons of time in executing our social media strategy and engaging with our audiences on a daily basis.


    Danielle R.

Hootsuite Makes it Easy to Post and Grow on Social Media

  • November 19, 2024
  • Review provided by G2

What do you like best about the product?
Hootsuite is straightforward to use and understand. The post scheduler helps you pick the best times to reach your audiences. I also enjoy the AI tool when I need a little inspiration or have writer's block. The reporting features help me see our growth on various platforms. I also love that I can share posts to other pages within Hootsuite. Pervious tools i have used i would have to goto the native sites to share across different pages.
What do you dislike about the product?
I wish the Canva integration could link to my content library on Canva.
What problems is the product solving and how is that benefiting you?
As a franchisse of Taco Bell we have been able to share and grow our brand along side the Taco Bell Brand Conecting us to the communities that our resturants are in.