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4,682 reviews
from G2

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    Automotive

Helpful with team organization and post creation/scheduling

  • November 18, 2024
  • Review verified by G2

What do you like best about the product?
Hootsuite has helped organize our social media team and has ensured that we can promptly address any inquiries we receive across all social platforms. It's been beneficial to schedule social media posts from a single platform instead of using multiple tools. We use Hootsuite daily, and being able to centralize our reporting has greatly improved how we view our analytics and made it easier to measure the performance of our channels. Setting up all of our channels to Hootsuite was a very simple process and we've had excellent customer support from our account managers.
What do you dislike about the product?
I would like to highlight an issue regarding the inability to select a cover photo when creating a post. Currently, only five options are available for videos, and often the images provided are blurry, making it difficult to showcase what we want on our profile grids. It would be beneficial to have the option to choose a custom cover photo for TikTok during the post-creation process.
What problems is the product solving and how is that benefiting you?
Hootsuite has helped us centralize our analytics across all our companies and streamline our interactions with consumers engaging with our content. We can now establish an efficient social media listening team that promptly addresses inquiries and concerns, ensuring timely responses to maintain engagement across all our channels.


    Jessica R.

Hootsuite has been extremely vital for us tracking our organic social metrics to upper management.

  • November 18, 2024
  • Review verified by G2

What do you like best about the product?
Many things: Social Listening, Hootbio, joint inbox for the 2 brands, having all the platforms in one spot.
What do you dislike about the product?
The only headache are the features that TikTok hasn't release to Hootsuite yet.
What problems is the product solving and how is that benefiting you?
N/A


    Anna Marie E.

Useful tool that is worth the cost for a small team.

  • November 18, 2024
  • Review verified by G2

What do you like best about the product?
Scheduling content and monitoring the posting activity of multiple pages has proven useful to help us flag potential problems before they arise. We have been able to save lots of time creating content through the AI feature as well.
What do you dislike about the product?
I wish we could have more access to the social listening data at the basic level.
What problems is the product solving and how is that benefiting you?
We are able to easily create several posts using the same content using the AI tool. This has helped us increase our post frequency without a heavy lift.


    Natalie P.

Easy to use

  • November 18, 2024
  • Review verified by G2

What do you like best about the product?
Hootsuite is easy to use and provides great analytics.
What do you dislike about the product?
I wish the dashboard in amplify was customizable.
What problems is the product solving and how is that benefiting you?
Hootsuite makes scheduling and posting content easy, it also provides social analytics


    Lexi M.

Hootsuite makes my job easier

  • November 18, 2024
  • Review verified by G2

What do you like best about the product?
Hootsuite saves me hours of time. From the user-friendly, customizable analytics and convenient inbox to add ons like Amplify for advocacy, I am in Hootsuite all day everyday as a senior social media strategist. I have used other content management platforms in the past and prefer Hootsuite. They are always coming out with new features and whenever we have feedback or questions they respond quickly and always make me feel heard.
What do you dislike about the product?
I wish the leaderboard within Amplify was more customizable like your competitors.
What problems is the product solving and how is that benefiting you?
Previously, our monthly reporting would take about a week to put together manually. With Hootsuite analytics it only took us an hour or two. It saves us sooo much time.


    Cherie D.

Great Tool for a Large Company with Multiple Locations

  • November 18, 2024
  • Review verified by G2

What do you like best about the product?
We tried several other social media platforms before Hootsuite. The Hootsuite product, especially AI is far superior and easy to use compared to the other well-known platforms we tried. The training is endless, always keeping us up to date with the latest and greatest social media trends.
What do you dislike about the product?
There is not really anything I dislike about Hootsuite.
What problems is the product solving and how is that benefiting you?
Hootsuite is solving the approval process we needed for our many locations. Through Hootsuite, we are now able to ensure every social post meets our brand standards before going live on our communty Facebook pages. The platform also allows us to assign "Super-Users" for team members who want to post immediately and also have proven to consistently meet brand standards. The AI tool has also promoted more creative content and reduced typos and grammatical errors. We also appreciate the intelligence of the tool that displays the best times to post, etc.


    Suhaib K.

A cost-effective solution that has grown over the years

  • November 18, 2024
  • Review verified by G2

What do you like best about the product?
Hootsuite has been a reliable tool for our social media management for the past 7 years. Its user-friendly interface and extensive support resources make it easy to navigate, even for beginners. The platform’s robust analytics allows us to delve deep into our social media performance, providing valuable insights to inform our strategy. Readily available customer support through chat, contract manager, and discussion forums.
What do you dislike about the product?
While Hootsuite offers excellent value for money, there are a few areas where it could improve. Occasional technical glitches can be frustrating, especially when it comes to features like LinkedIn tagging and Instagram Story scheduling. Additionally, the ability to edit scheduled posts across all platforms would be a significant time-saver.
What problems is the product solving and how is that benefiting you?
Hootsuite streamlines social media management by consolidating multiple platforms into one dashboard. This simplifies post scheduling, analytics, and team collaboration. By automating tasks and providing valuable insights, Hootsuite helps us save time, increase efficiency, and make data-driven decisions.


    Hospital & Health Care

These are great tools for publishing, analyzing and monitoring social media

  • November 17, 2024
  • Review verified by G2

What do you like best about the product?
Customizing post for invidividual platforms like being able to edit photos without having to open photoshop, tailoring copy to the different platforms.
What do you dislike about the product?
They can be behind on what the platforms are doing. Instagram allows 20 pics per carousel but, hootsuite only allows 10 right now.
What problems is the product solving and how is that benefiting you?
We have many socia media accounts throughout our organization. Hootsuite allows us to manage all of them in one area. It's a mess when I do have to open the individual platforms to do things.


    Food & Beverages

Hootsuite is a reliable social media tool with minor issues and excellent support.

  • November 16, 2024
  • Review verified by G2

What do you like best about the product?
Hootsuite is a fantastic tool – I’d give it a solid 9/10. It’s streamlined my social media work, keeping all my platforms organized and making it easy to stay on top of scheduling.

Their customer support team is incredibly responsive and quick to solve any issues, which has really helped smooth over any minor setbacks. Overall, it’s a reliable, nearly perfect tool with a few quirks – but the great support makes up for it!
What do you dislike about the product?
Occasionally, Hootsuite stumbles: scheduled posts sometimes don’t publish perfectly, and the reporting can be slightly off, especially when I need precise statistics.
What problems is the product solving and how is that benefiting you?
Hootsuite helps me streamline social media management by centralizing scheduling, tracking analytics, and monitoring audience engagement across platforms. It saves time, keeps my posts organized, and provides helpful insights to improve content strategy.


    Marketing and Advertising

Affordable, Scalable, Essential Social Media Management Tool for Companies, Agencies, or Freelancers

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
After using one of their competitors in the social media space for more than five years, we wanted to find a solution that offered more flexibility in our contract arrangements and give us room to grow as an agency without breaking the bank. We also needed to make sure that we were not sacrificing on the essential social media management features that made it easy for us to work with our clients. The pricing at Hootsuite is transparent, and even though we needed a customized package to fit our needs, the team at Hootsuite was easily available to discuss options and quickly provide us with a proposal. Hootsuite even offered us a certain amount of platform time free upfront in order to facilitate our transition between our old service provider and their platform. This was very much appreciated.

The support of the Hootsuite team through the setup process made it very easy for our teams to integrate this platform in to our workflow and to transition our clients. The structured on boarding process with a dedicated trainer might have been a bit much for some, but for companies who have never used Hootsuite this is a way to make sure your team members are armed with as much knowledge as they need to make full use of the platform when they start.

HootSuite has all of the standard features you would need for managing the social media accounts of multiple clients as an agency or as a freelancer. It includes drafts and published posts for sharing content, workflows for approval, inboxes for message monitoring and community management, analytics, and social listening out of the box (enterprise package). The calendar is viewable in different time periods and offers a few options for exporting or sharing with clients. For agencies with multiple teams or members managing different accounts, HootSuite has a very handy dashboard set up view where each team member can configure their own personalize view of accounts they want to keep a closer eye on.
What do you dislike about the product?
We didn't expect that we would be able to get every single feature we were accustomed to with our previous provider from HootSuite at a price point that was significantly less per month while supporting the same number of clients. One of the essential features for agencies is calendar sharing for approval with clients. This feature is less "polished" with fewer options and more limitations than it was with our previous platform. Exporting rich text or interactive calendars is limited to a short time period. This may be OK for some users depending on your social media cycle but it is important to get a free trial to have your teams fully test out the workflows before committing so you can decide if this is a deal breaker or not. However, it is also important to note that the platform is working towards future improvements and that they were able to quickly provide a solution to the calendar sharing limitations so that we could continue servicing our clients as close to our usual standard as possible.
What problems is the product solving and how is that benefiting you?
As an agency, managing dozens of clients, across multiple countries with teams working remotely from various locations, Hootsuite provides a stable platform for monitoring social media channels in one place as well as producing and publishing social media content. At a time where there is much economic uncertainty and companies need to be able to pivot quickly to maintain profitability, Hootsuite offers affordable pricing with flexible contract arrangements that can grow with your operation as needed.