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External reviews

4,682 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Higher Education

convenient, needs some more features

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
I like the customization for posting to each social platform
What do you dislike about the product?
hootsuite does not update changes for all users
What problems is the product solving and how is that benefiting you?
including links in bio for posts


    Broadcast Media

A multitasking and user-friendly platform

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
In my opinion, the strengths of Hootsuite are as follows:

- It provides a user-friendly platform that is easy and pleasant to navigate, which is important considering we using it at least 7 times à day.

- It covers a wide range of aspects related to social media management, including content scheduling, a centralized inbox, reporting tools, monitoring features, and more, making it an extremely valuable tool for a Social Media Manager. Every tool is easy to used and to integrate into our daily routine. The implementation is pretty easy as well.

- The team and customer service at Hootsuite are highly dedicated and diligent in their follow-ups. A special recognition goes to Jarred and Srinidhi for keeping us informed about new products and industry trends! Really appreciated.

- Hootsuite is really open to receive constructive feedback (which is again demostrared with this review).

In summary, I would recommend Hootsuite to anyone who is either new to social media management or does not require all the specific features offered by every individual social platforms.
What do you dislike about the product?
From a more constructive point of view, it feels features are missing when it comes to publishing content or creating more in-depth content reports.
What problems is the product solving and how is that benefiting you?
Hootsuite saves me time in the following aspects of my work:

It provides a quick overview of all our social accounts.

It centralizes all my messages in one place.

It enables me to produce social reports more quickly.

It allows me and my team to post on different social platforms in just a few clicks.


    Michael A. D.

Touching people on multiple platforms at the click of a button

  • November 15, 2024
  • Review provided by G2

What do you like best about the product?
I like being able to schedule posts on multiple platforms. It allows us to touch more customers.
What do you dislike about the product?
No dislikes!!! But if I have to it would be the cost:)
What problems is the product solving and how is that benefiting you?
Being able to schedule post which helps with time management.


    Hugo H.

Hootsuite has provided us with a great service

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
Hootsuite has great analytics that help us see different metrics that are positively or negatively impacting us.

Hoosuite has been very responsive to us when we have needed to open a support ticket in the past.

Webinars sent to us to join are very helpful.
What do you dislike about the product?
We have noticed there are minor updates to the interface. Although helpful changes, we would like to be made aware of any changes to the interface so we can take full advantages of your improvements.
What problems is the product solving and how is that benefiting you?
Hootsuite is allowing us to have script templates available for our agents to use in the same application when responding to a customers comment/message. This allows us to not have to go to a different document to obtain these.


    Accounting

Long term daily user of Hootsuite!

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
being able to work across multiple accounts and have visibility of our schedule. It makes working with teams across different locations and timezones possible.
What do you dislike about the product?
Not all the same functionality as posting natively.
What problems is the product solving and how is that benefiting you?
We need strict governance over access to our channels for different levels and roles. We need to coordinate across multiple accounts, platforms, locations and timezones. We need to be able to anaylse and report on social media perfomance across our global social media estate.


    Chloe M.

Easy to use and supportive team!

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
I find the user experience to be very intuitive and clean, it feels very simple, like everything is where it should be! I use Hootsuite for everything, including content planning, calendar management, approving content, community management, and employee advocacy. My account manager and customer success manager are very helpful and attentive to my needs.
What do you dislike about the product?
It feels like each add on for users is a big jump, I can't grow my team in small increments.
What problems is the product solving and how is that benefiting you?
Managing all of my content, approving posts, etc.


    Daniel L.

the experience has been great so far, with easiness of implementation and the platform being easy

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
that the platform is very intuitive and allows for multiple automations which makes our work easier
What do you dislike about the product?
that it does not offer native integration with zendesk which is our primary CRM
What problems is the product solving and how is that benefiting you?
Ensuring that we respond to all customer interactions within SLAs


    Alexa C.

I use Hootsuite every day, it's an important part of my job.

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
I like being able to easily plan out my social calendar and utilize the inox daily.
What do you dislike about the product?
The analytics are a little clunky and hard to understand at times.
What problems is the product solving and how is that benefiting you?
Having a one-stop-shop to oversee all the social platforms I manage. I like being able to plan and schedule posts ahead while also monitoring what's coming in via comments and DMs.


    Construction

Love Hootsuite for Social Calendaring, Content Approvals and Community Management

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
We moved to Hootsuite from another solution. Love the improved content review/approval features, ability to quickly assign inbox messages to different team members for quick responses and dashboards for social analytics. The majority of the solution is easy to use and quick to train new employees on.

We've been happy with the customer support response times from our account manager and assistance from the talkwalker group for helping us implement our topics/reports for social listening.
What do you dislike about the product?
I don't love some of the recent view changes in the content planning feature. With the amount of brands we represent, the old views allowed us to better see which brands were posting when. The new view doesn't support that for our setup.
What problems is the product solving and how is that benefiting you?
Hootsuite allows us to easily distribute requests/questions from social media comments and DM's to the appropriate teams for quick responses. Hootsuite allows our team to create content and our manager to approve and schedule seamlessly so there is less back and forth. Hootsuite helps us with social media reporting and shows our executive team the value behind social engagement for our brands.


    Construction

Great for Social Media Management, But Room for Improvement

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
It’s a great tool for staying on top of social media. It's super easy to use and makes managing multiple social accounts a breeze. The platform is very user-friendly, which is a relief when we have 10 users on our team accessing Hootsuite on a daily basis.
What do you dislike about the product?
The analytic widgets keep changing, which makes reporting harder; I wish there were a way to save photos directly on the platform, and the chat function in the content review could be better designed for smoother collaboration.
What problems is the product solving and how is that benefiting you?
Centralized management, one place to monitor all platforms which makes my job more efficient. Having the analytics summary on one page to track our findings is helpful for my reports.