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Braze

Braze | 1

Reviews from AWS Marketplace

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External reviews

1,085 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Banking

The best marketing automation tool!

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
We just switched to Braze from another provider becasue their product is just better. More features and capabilities and the pricing model works well for growing companies.
What do you dislike about the product?
I don't have anything bad to say about Braze at this point.
What problems is the product solving and how is that benefiting you?
Braze gives us a smart way to interact with our members and track performance in a clear way


    Luka C.

Love Braze since we first started using it

  • November 15, 2024
  • Review verified by G2

What do you like best about the product?
Ease of use, different options it gives us when it comes to content display.
What do you dislike about the product?
Maybe the customization options are not the best.
What problems is the product solving and how is that benefiting you?
It allows us to send our users push notifications and IAM (In App Messages) which are crucial for our business.


    Restaurants

Best Customer Engagement Platform I've used in 16 years!

  • November 04, 2024
  • Review verified by G2

What do you like best about the product?
- Personalisation: Love how easy it is to do personalisation across channels on scale. This helps us tailor messages across channels for better user engagement.
- Real-Time Data: Integration with our data warehouse (Snowflake) helps us bring data to not just marketing teams but also franchisees.
- Cross-Channel Campaigns: Ability to do cross channel messaging - email, SMS, push, in-app, content cards gives us a chance to reach customer where they are.
- Automation: We have a lean team and automation with Braze helps us save a lot of time & focus on strategy and analysis.
- A/B testing: control groups, webhooks etc helps us conduct tests to find the most effective channel / message / audiences.
- Integration: Easily integrates with other tools and platforms including Meta and Google for driving better effeciences in paid media campaigns.
- User-Friendly Interface: Intuitive design for easy campaign management. Makes me want to 'stay' on the platform everyday, explore and learn.
What do you dislike about the product?
I think reporting and analytics is not reliable - specially for business KPIs - sales, transactions, revenue etc.
What problems is the product solving and how is that benefiting you?
Single customer engagement platforms that is helping us increase customer retention.


    matias d.

Best CRM tool in the market

  • October 15, 2024
  • Review verified by G2

What do you like best about the product?
I have worked with several different CRM platforms and none of them has the capabilities and ease of use as Braze, with amazing support and supporting documentation.
What do you dislike about the product?
It's expensive and in some regions they have a reseller who handles the tool that is not as efficient as the Braze team.
What problems is the product solving and how is that benefiting you?
It is a platform that can help you create great CRM flows, using your data from easy integrations with clear measuring and multiple communication channels.


    Dara P.

Digital Product Manager

  • October 14, 2024
  • Review provided by G2

What do you like best about the product?
Cloud messaging, in app messaging and sms blaze, ease of use and integration
What do you dislike about the product?
Price study in app and cloud messaging , email blash
What problems is the product solving and how is that benefiting you?
Capacity for in app and cloud messaging


    Transportation/Trucking/Railroad

Best personalization and easy campaign building software

  • October 06, 2024
  • Review provided by G2

What do you like best about the product?
Create highly personalized marketing campaigns across various channelss, such as emails, push notifications, and SMS. It's easy it is to design complex customer journeys, thanks to its user-friendly tools. The platform’s strong segmentation capabilities allow businesses to effectively reach their target audience with more relevant content, improving engagement.
What do you dislike about the product?
Braze's reporting capabilities are somewhat restrictive, requiring additional effort to generate detailed reports.
What problems is the product solving and how is that benefiting you?
With Braze, we're able to send personalized content to a broad audience across multiple channels like email, push notifications, in-apps and content cards. This flexibility allows us to tailor messages to specific customer segments while maintaining a unified brand experience. We can efficiently manage our communications, ensuring each user receives relevant, impactful content, regardless of how they choose to engage with us.


    Food & Beverages

Great business partner

  • October 04, 2024
  • Review verified by G2

What do you like best about the product?
We've been with Braze for years and they've always been a fantastic business partner. They integrate seamlessly with our CDP to ensure we're fully confident with our execution, they never hesitate to bring us new use cases, and the team is always on call to provide help when we have questions.
What do you dislike about the product?
We have seen no downsides to using Braze when successfully integrated with a CDP.
What problems is the product solving and how is that benefiting you?
Braze helps us effectively reach customers through their preferred channels of communication.


    Rodrigo T.

I honestly believe Braze is the best option.

  • October 04, 2024
  • Review verified by G2

What do you like best about the product?
After a couple of years using Braze and having reviewed several competiors, I can safely say Braze is the best option in regards of usability, power and ease of use.
What do you dislike about the product?
I just wish it was a bit less hefty on the price tag.
What problems is the product solving and how is that benefiting you?
Reaching users of my app who otherwise can't be reached. Narrow down by patterns of use and customer attributes.


    Andy F.

Reviewing Braze

  • September 30, 2024
  • Review provided by G2

What do you like best about the product?
Braze is an intuitive platform that adapts to a variety of teams' wants & needs. It's simple to onboard our teams, which is essential considering we are in the platform every day.
What do you dislike about the product?
Braze has an opportunity to build stronger reporting tools for mobile and multi-channel campaigns.
What problems is the product solving and how is that benefiting you?
Braze is helping tie customer data into smarter, more personalized digital campaigns.

Their growing AI capabilties are also helping us expand our Test & Learn initiatives.


    Gambling & Casinos

Very easy and convenient way to reach users!

  • September 27, 2024
  • Review verified by G2

What do you like best about the product?
I love how easy it is to send multichannel messages and canvases!
What do you dislike about the product?
I wish they got back the "Next Send" button.
What problems is the product solving and how is that benefiting you?
It helps keep tracks of data of sends so I can test new ideas to get users more engaged.