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Best-in-class CRM platform
What do you like best about the product?
Braze is an extremely intuitive and user-friendly platform that allows our teams to execute on our ideas with ease. I've used Braze for more than 5 years throughout my career across multiple industries, and the platform continues to advance and innovate to remain the industry leader in the space. What I appreciate most about Braze outside of it being a great platform, is the level of support we receive from our CS team. They assist with problem solving, campaign ideation, and ensuring that we meet the goals we have set.
What do you dislike about the product?
Achieving personlization through liquid logic can be challenging, but this has largely been addressed with the recent addition of the Braze AI Assistant, that can fully code your liquid logic based on a simple text prompt.
What problems is the product solving and how is that benefiting you?
Braze allows us a direct line of communication to our users through email, push, and in-app messaging. In our industry, users expect timely, relevant communication from their app, and Braze allows us to seamlessly execute on hundreds of campapgins a month.
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it was fantastic, fabulous
What do you like best about the product?
the ease of integrating platforms and running campaigns
What do you dislike about the product?
I haven't identified anything I don't like yet.
What problems is the product solving and how is that benefiting you?
It allows me to have automatic journeys, which were previously done manually, so I gained time to be more analytical
Good Onboarding Experience so far
What do you like best about the product?
Their onboarding experience has been extremely thorough and helpful. Their team is very hands on and continues to check in with us to make sure we are best setting up our platform for future success. They meet with us multiple times a week and check in almost daily to ensure we feel comfortable with the next steps.
What do you dislike about the product?
Nothing so far! We have really enjoyed our experience with them.
What problems is the product solving and how is that benefiting you?
Becoming more personalized and creating a better experience for customers.
Great platform
What do you like best about the product?
Excited to move across from our old, clunky, custom built CRM tool to something which integrates with everything.
What do you dislike about the product?
We would like the option for more automation where possible with data joins, platform integrations and clearer segmentation building for audience syncs.
What problems is the product solving and how is that benefiting you?
Syncing audiences between our CRM and DWH to Meta and other advertising platforms.
Almost perfect marketing automation tool
What do you like best about the product?
Braze excels in personalization, offering advanced segmentation and real-time data integration for highly relevant campaigns. Its automation tools are robust, enabling seamless multichannel workflows. The platform supports diverse communication channels (email, push, SMS, etc.) and integrates well with analytics and marketing tools. Braze's user-friendly interface simplifies navigation, while its responsive customer support and active community add significant value.
What do you dislike about the product?
While intuitive, mastering its advanced features can require substantial training. Technical integrations for personalization might demand developer expertise. Additionally, basic functionalities like contact management can feel less intuitive compared to simpler tools.
What problems is the product solving and how is that benefiting you?
Easy connection between product features and marketing tools.
Experimentation Facilities
What do you like best about the product?
With braze we can do experiments very fast, increasing the productivity in our area. Also we can get the KPIs and the results of the experiments almost in real time.We use Braze as out marketing CRM.
What do you dislike about the product?
Customer support and integration facilities.
What problems is the product solving and how is that benefiting you?
Generating real time marketing campaigns, generating insigths and testing customer journeys optimization.
Working with Braze is intuitive, providing a lot of advances techniques that bring CRM to next level
What do you like best about the product?
1. Braze is having a very user friendly, intuitive interface, and all the options are available for self-browsing and self-teaching.
2. It's having a lot of possibilites to connect with the rest of company tech stack.
3. Very easily scalabe.
2. It's having a lot of possibilites to connect with the rest of company tech stack.
3. Very easily scalabe.
What do you dislike about the product?
More sophisticated flows & segments (especially calculating segment sizes) are taking long time to load, which makes work less efficient.
What problems is the product solving and how is that benefiting you?
1. It's solving the user segmentation topic - once segments are created, they are being updated real-life and can be used in endless flows & campaigns.
2. Testing - it's easy to test all campaigns and flows internally across all of our employees.
3. Possibility of creating automated dynamic content through APIs that fetch data directly from our product: allows us to send users personalized & relevant content without manual input.
4. It's having all of user data being stored in one place - possibility of counting the segments, previewing users, executing mobile & email campaigns
5. Scalability - possibility of managing CRM content for multiple markets/regions from 1 app group
2. Testing - it's easy to test all campaigns and flows internally across all of our employees.
3. Possibility of creating automated dynamic content through APIs that fetch data directly from our product: allows us to send users personalized & relevant content without manual input.
4. It's having all of user data being stored in one place - possibility of counting the segments, previewing users, executing mobile & email campaigns
5. Scalability - possibility of managing CRM content for multiple markets/regions from 1 app group
I didn't know it could be this easy and this complicated at the same time
What do you like best about the product?
Honestly its a lot to wrap your head around but Braze user guides and support made it easy
What do you dislike about the product?
Its not as common so harder to work with partners on than other platforms.
What problems is the product solving and how is that benefiting you?
benefits: message my customers with the right message at the right time in their journey
problem solved: churn rate
problem solved: churn rate
Braze helps me send push alerts when I want, how I want
What do you like best about the product?
Braze is an easy to use, helpful tool for scheduling mobile device push alerts days and even weeks in advance. I can use it to successfully schedule alerts for my role as a Digital Content Manager and provide my audience with news when they need it directly to their devices.
What do you dislike about the product?
Braze has had some service outages this past year which prevented me from sending alerts in a timely fashion. This was detrimental to my business as a journalist, particularly in the online space.
What problems is the product solving and how is that benefiting you?
Braze solves the issue of not having staff available on weekends to manually send push alerts. Using the software, I am easily able to schedule push alerts days in advance to be send when and how I want them without additional intervention.
A product that is always improving
What do you like best about the product?
Braze listens to feedback from it's customers on how to improve the product, and actually makes changes based on the feedback.
What do you dislike about the product?
Not being able to intertwine canvases. Having a feature that allows CRM teams to send customers straight into another canvas when reaching the end of an existing canvas would make the customer journey so much smoother.
What problems is the product solving and how is that benefiting you?
We use a lot of customer profile data to create very personlized emails, and Braze has helped us work through how to setup these custom email templates.
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