TransUnion audiences are based on actual financial information from nearly every market-active consumer in the country. Our consumer finance audiences are aggregated and depersonalized using ZIP+11 micro-geographies to achieve a high level of targeting effectiveness while maintaining regulatory compliance.
Prices starting at $150,000 | 12 and 24 month subscriptions available.
TransUnion's Automotive Audiences can help you find current automotive owners and lessees and households likely to be in the market for a new vehicle. Audience groups include Auto & Vehicle Financing, Auto & Vehicle Ownership, Auto Insurance, Auto Parts & Auto Repair, Gas Brands, Memberships, Next Vehicle Purchase, and Predicted Owner.
Prices starting at $150,000 | 12 and 24 month subscriptions available.
AdAdvisor by TransUnion's Business data enables audience building around firm characteristics and financial activity, individuals who own the businesses, and individuals who are employed by the businesses. Audience groups include Employee Titles, Seniority, Annual Company Revenue, Financials, Firmographic (Location & Industry), Number of Employees, Small Business, Occupation, and Professional Groups.
Free | 1 month subscription available.
TruAudience ElementOne is TransUnion's proprietary segmentation schema which analyzes authoritative data on customer demographics, attitudes and lifestyles, preferences and buying patterns, and interests and media patterns from millions of US residents and groups homogeneous clusters of US households into highly predictive and actionable customer segments.
Free | 1 month subscription available.
AdAdvisor by TransUnion's Customizable Data Set lets you select the attributes or audiences more relevant to your business and receive it at the precision level and cadence of your choosing. Robust data categories include Automotive, Business, Consumer Finance, Demographics, ElementOne Segments, Geographic, Home Ownership & Property, and Propensity & Interests.
Free | 1 month subscription available.
AdAdvisor by TransUnion's Propensity & Interests audiences cover everything from purchase behaviors to household net worth, beauty and personal care, pets, real estate, education, apparel, media consumption, and more. Reach your omnichannel consumers with thousands of propensity audiences spanning all verticals.
Prices starting at $180,000 | 12 and 24 month subscriptions available.
With AdAdvisor by TransUnion's Home Ownership audiences, you can harness the power of TransUnion's matching capabilities to build audiences focused on characteristics of a property and the individuals and households who reside within it. Audience groups include Home Ownership, Length of Residence, Purchase Price, Equity, Mortgage Amount, Mortgage Type, Property Type, Property Size, Home Year Built, Property Value, Home Loans, Potential First Time Home Buyer, Renter, and Property Characteristics.
Prices starting at $150,000 | 12 and 24 month subscriptions available.
AdAdvisor by TransUnion's advantage in demographic data centers on our ability to resolve a persistent view of individuals over time, and we endeavor for our age and gender data to be comprehensive and stable. TruAudience AdAdvisor Demographics are divided into Household and Individual level audiences. Individual audience groups include Age, Education, Gender, Marital Status, and Military Status. Household audience groups include Employment Status, Household Composition, and Household Income.
Prices starting at $180,000 | 12 and 24 month subscriptions available.
Built with our privacy-first approach in mind, AdAdvisor by TransUnion's Consumer Finance audiences are aggregated and depersonalized for marketing use, so you can message your defined audience without extending a firm offer of credit. Audience groups include Aggregated Credit Tiers, Buying Power Scores, Credit Card, Financial Institutions, In-Market, Insurance, Investment/Wealth, Loans, Mortgage, Net Assets, Banking/Investments, Charitable Contributions, and Tax Preparation.
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