“Working together with AWS and their mindset is really what we’re looking for. It’s really living Vorsprung durch Technik.”
Bernd Schuster
Cloud Architect, Audi AG
Audi AG worked with Amazon Web Services (AWS) and Reply, an AWS Partner, to increase team efficiency by building a generative artificial intelligence (AI) chatbot. With managed service Amazon Bedrock, and using Amazon Bedrock Guardrails, the team can scale large language models out of the box and keep data secure. Bernd Schuster, cloud architect at Audi AG, talks about embracing responsible AI and living ‘Vorsprung durch Technik’—advancement through technology—by collaborating with AWS.
More Generative AI Customer Stories
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Australia
Improving Communication and Speech for People Living with Aphasia
The Queensland Aphasia Research Centre (QARC) in Australia is dedicated to empowering individuals with aphasia to regain independence in communication. -
Spain
Holcim Upskills Workforce and Improves Invoicing with Generative AI and AWS Skills Guild
Reference showcasing how Holcim reduced manual invoice processing by 90% using generative AI, as a result of collaborating with AWS Skills Guild. -
Taiwan
Noodoe Boosts EV Charging Station Revenues by 10–25% with Generative AI Advisor on Amazon Bedrock
Learn how Noodoe uses generative AI on Amazon Bedrock to help EV charging station operators optimize pricing strategies and drive revenue growth.
2025 -
Mindtickle Cracks the Code to Smarter Selling Using Generative AI on AWS
Mindtickle is a revenue enablement platform that helps ramp sales teams quickly, expand customer accounts, and win big. The Mindtickle platform keeps teams up to speed with market changes and buyers' needs, combining training, content management, coaching, call insights, and digital sales rooms in one. Mindtickle uses generative AI on Amazon Web Services (AWS) to power Mindtickle Copilot, to help sales teams prep for meetings faster, engage with the modern buyer, and close deals more efficiently.
Leading Cloud Innovators in Europe
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