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    Tackle Cloud GTM Platform

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    Sold by: Tackle.io 
    Vendor Insights
    From first transactions to multi-million-dollar deals, Tackle helps ISVs to unlock a new path to buyers through pre-existing cloud budgets and contracts. The Tackle Platform helps software sellers align their business with AWS Marketplace to drive significant revenue through powerful Cloud Marketplace connections, ACE-integrated co-selling, buyer insights attached to Salesforce opportunities, and so much more. As your Cloud GTM strategy takes off, Tackle will be there to share best practices and key learnings that can only be gained through years of first-hand experience. Marketplace and Cloud Partnerships are how we do business, and we eagerly open our playbook to help our customers reach that same level of proficiency.
    Listing Thumbnail

    Tackle Cloud GTM Platform

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    Sold by: Tackle.io 

    Overview

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    Tackle customers who have seen the most success partnering with AWS have product positioning that complements their infrastructure, a well-established co-sell discipline, and transactable listings on AWS Marketplace. But not every ISV starts their Cloud GTM in the same way. That's why Tackle offers three different solutions that meet you where you are in that journey.

    Go all in with a Tackle Cloud GTM Platform subscription that includes all Tackle features, or start with Tackle Co-Sell to build momentum for your program. If you are evaluating Cloud Marketplace as a channel, start with Tackle Prospect for a data-driven approach to building your Cloud GTM strategy.

    1. Tackle Cloud GTM Platform - The Tackle Cloud GTM Platform is the only solution on the market built to accelerate revenue generation through the clouds. Our zero-engineering approach and unique set of features enable and optimize your experience, allowing you to list on AWS Marketplace, co-sell with the Cloud Providers, and transact quickly, easily, and cost-effectively -- in record time.

    A Tackle Cloud GTM Platform subscription provides unlimited use of all features, including Smart Onboarding, Tackle Offers, real-time order notifications, metering APIs, reporting, pre-built integrations, and unlimited pipeline scoring in Tackle Prospect. Additionally, Tackle customers can scale their Cloud GTM with an automated ACE-integrated co-sell solution and an optional Salesforce application to automate seller workflows.

    Annual and usage-based pricing below varies based on the package chosen and revenue generated through the AWS Marketplace. This all-in Cloud GTM solution starts at $22,500 plus implementation services per listing.

    1. Tackle Prospect - Knowing who to sell to and sell with helps GTM teams adopt this new motion and leads to faster and larger transactions via the Cloud Marketplaces. Tackle Prospect offers a data--driven approach to Cloud GTM by scoring your pipeline for their likelihood to buy from AWS Marketplace. Tackle Prospect is a simple, low-risk way to evaluate your pipeline, quantify your Cloud GTM plans, and gain internal alignment with GTM leaders. Tackle Prospect data is available to download from the Tackle application or in the Tackle Salesforce application for a direct link to the seller's opportunity data.

    Tackle Prospect supports the success of your entire GTM team:

    • Sellers know when to engage a customer in a Marketplace deal, and users of the Salesforce app will benefit from in-app guidance associated with their opportunities. If your sellers have been hesitant to explore Marketplace, Tackle Prospect gives them a new reason to consider this channel in their sales approach.

    • Revenue leaders are more equipped to enable sellers on the Marketplace opportunity and focus their energy on prospects with the highest probability of closing.

    • Marketing can use this buyer intelligence data to target the right accounts with the right message.

    • Alliances can better quantify the Marketplace opportunity for their leadership team.

    Starting at $12,750 as a stand-alone solution or included with the Tackle Cloud GTM Platform.

    1. Tackle Co-Sell - Scale your Cloud GTM with less overhead, build strong Cloud Partner relationships, and meet your goals for partner-originated and influenced revenue with a Co-Sell automation solution from Tackle. We remove the friction from the co-selling process with an end-to-end solution that integrates with ACE and AWS Marketplace for easy, private offer transactions from a single application. Take advantage of Tackle's Salesforce application to further automate Co-Selling by integrating your CRM.

    Starting at $20,000 per cloud as a stand-alone solution or included with the Tackle Cloud GTM Platform.

    Learn more about each solution at https://tackle.io . To talk with a Tackle sales representative, reach out to hello@tackle.io .

    Highlights

    • Transact with ease - Tackle supports private offers, agreement-based offers (ABO), channel partner private offers (CPPO) and pay-go products with real-time notifications, heightened visibility, and a great buyer experience.
    • Keep sellers in Salesforce - Increase adoption and quickly enable new Marketplace sellers with a Salesforce app that presents Tackle features in their familiar environment.
    • Enjoy unmatched expertise - Marketplace and Cloud Partnerships are how we do business and we eagerly open our playbook to help our customers reach that same level of proficiency.

    Details

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    Features and programs

    Vendor Insights

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    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Tackle Cloud GTM Platform

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    Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for any usage exceeds the entitle amount or not covered in the contract. These charges will be applied on top of the contract price. If you choose not to renew or replace your contract before it ends, access to your entitlements will expire.

    12-month contract (3)

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    Dimension
    Description
    Cost/12 months
    Tackle Platform
    Go all in with the Tackle Platform. Starting at $22,500 plus services.
    $22,500.00
    Tackle Co-Sell
    Automate co-selling for a stronger partnership. Starting at $20,000.
    $20,000.00
    Tackle Prospect
    Qualify opportunities by scoring your pipeline. Starting at $12,750.
    $12,750.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional usage as defined in the contract.
    $0.01

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

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    Support

    Vendor support

    Standard Support is offered M-F from 9a-5pm Pacific Time support@tackle.io 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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    Customer reviews

    Ratings and reviews

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    9 ratings
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    9 AWS reviews
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    52 external reviews
    External reviews are sourced from G2  and are not included in the star rating for this product.
    Morvana G.

    Tackle has enabled easy sharing with AWS

    Reviewed on Sep 12, 2024
    Review provided by G2
    What do you like best about the product?
    Without any need for spreadsheets, we're able to create a co-sell on Opportunties via the Oportunity list in Salesforce, hundreds of deals at a time. And that co-sell record shares the deal with AWS. AWS are amazed how on top of our co-sell deals we are. And best of all Tackle is the same platform we use to list on Amazon marketplace. We like the Propesity scores that indicate the propensity to buy via AWS which guides us to focus on the highest likelihood deals. It's easy to use and easy to implement. Tackle support are incredible, very responsive.
    What do you dislike about the product?
    Nothing really, it's the AWS ACE platform and it's immarturity that cause minor headaches. But the intermediary Tackle connector protects us from much of ACE's idiosyncrasies.
    What problems is the product solving and how is that benefiting you?
    Solves sharing of deals and synchrnising status and next steps of deals with AWS
    Jillian F.

    Tackle

    Reviewed on Apr 24, 2024
    Review provided by G2
    What do you like best about the product?
    The Tackle team is helpful getting listings up and getting the motion in place for small ISVs looking to transact on a cloud marketplace. Lots of resources and guides to help get started with building these partnerships. The onboarding teams are SUPER helpful and very responsive.
    What do you dislike about the product?
    No longer having CSMs makes it a bit of a challenge to get answers. Everything goes through the support channel which can be a bottle neck when trying to close deals or get orders out the door in a timely manner.
    What problems is the product solving and how is that benefiting you?
    My internal team did not have bandwidth to build our marketplace listings directly, so having Tackle there to get us live quickly was a great benefit. Now we can leverage their reporting for multi-cloud transactions/GTM plans.
    Kevin K.

    Accelerating Cloud GTM

    Reviewed on Apr 23, 2024
    Review provided by G2
    What do you like best about the product?
    Integrations into SFDC to enable sales team to take lead on marketplace offers.
    What do you dislike about the product?
    Pace of innovation is dependent on pace of cloud provider marketplaces.
    What problems is the product solving and how is that benefiting you?
    Scale to ensure our growing sales team and customer base can easily create and accept marketplace offers without the bottleneck of a 2-3 person allinace team having to run it all solo.
    Heather G.

    VP of Global Channels

    Reviewed on Apr 22, 2024
    Review provided by G2
    What do you like best about the product?
    The Tackle platform makes it easy for us to transact with multiple cloud providers via one platform. And once an offer is made to a partner (via CPPO) or to a customer (via PO), we receive updates on each step taken. It makes it seamless for every member of our team to know where we are in the transaction process. The Customer Support is also incredibly responsive and helpful. Finally, integrating and implementing Tackle was a breeze and saved our engineering staff tons of time and cycles.
    What do you dislike about the product?
    The Tackle Team is great about staying on top of the new features that get added by the hyperscalers and quickly enables their platform to offer that feature to its users.
    What problems is the product solving and how is that benefiting you?
    Providing Marketplace offers to partners and customers, understanding propensity to buy for our customers, integrating with our salesforce for registering opportunities, showing propensity to buy and creating offers, creating pipeline, providing insights on our deals, making our lives easier when it comes to transacting deals via the marketplace.
    Computer Software

    Cloud Marketplace Review

    Reviewed on Apr 18, 2024
    Review provided by G2
    What do you like best about the product?
    Seamless integration with private offers
    What do you dislike about the product?
    It can be difficult to update listings manually, when it something small.
    What problems is the product solving and how is that benefiting you?
    It is helping us expand information on customers on marketplace they would use to buy software
    View all reviews