Build Customer-Centric Brands and Streamline Operations with AWS Consumer Goods Competency Partners

By Kevin McCurdy, Global Consumer Goods AWS Partner Segment Leader – AWS
By Chris Butler, Sr. Product Launch Manager – AWS

The consumer goods industry is rapidly evolving, driven by changing customer preferences, supply chain disruptions, and emerging technologies and regulations. McKinsey Global Institute research predicts significant technology-driven savings across various business functions within the next decade—up to 60 percent savings in the supply chain, 55 percent in back-office functions, and 45 percent in commercial functions.

Key technologies like AI, robotics, advanced analytics, and autonomous vehicles will reshape organizational structures and strategies, like career pathing, and third-party collaboration. In this dynamic environment, consumer goods companies must prioritize innovation and agility. Success depends on leveraging insights to improve efficiency and create customer-centric brands that resonate with today’s consumers.

That’s why we’re excited to announce the AWS Consumer Goods Competency, an AWS Specialization that connects industry customers with Partners offering cutting-edge technology solutions. AWS Consumer Goods Competency Partners deliver leading industry technology solutions and expert consulting service—supporting comprehensive transformation of consumer goods companies’ operating models. Their solutions span six key areas: marketing, supply chain, manufacturing, product development, unified commerce, and IT/digital transformation, enabling end-to-end innovation for businesses in this rapidly evolving sector.

“Consumer Goods companies face increasing pressure to innovate and adapt to rapidly changing consumer preferences, supply chain complexities, and regulatory requirements,” says Ravi Bagal, AWS General Manager for Retail and Consumer Goods. “The AWS Consumer Goods Competency recognizes our industry Partners with proven expertise in delivering solutions that address these unique challenges.”

Customers can leverage AWS Consumer Goods Competency Partner solutions to enhance operational efficiency, boost sales and marketing efforts, and help build brands consumers love.

Launch Partner Showcase

The AWS Competency Program is designed to identify and validate AWS Partners with demonstrated Amazon Web Services (AWS) technical expertise and proven customer success. These AWS Partners have passed a rigorous technical validation rooted in the AWS Well-Architected framework for designing, building and operating reliable, secure, and efficient solutions in the cloud.

We invite you to explore the following AWS Consumer Goods Competency Launch Partner solutions recommended by AWS:

AllCloud
Amplience
Anaplan
Bria
Contentful
Cropin Technology Solutions
Databricks
DXC Technology
Fractal Analytics
Genpact
HighRadius Technologies
Infor
Infosys Ltd
Ivy Mobility Solutions
Kyndryl
MiT Systems
MoEngage
o9 Solutions
Overcast HQ
PEAK
Salesforce
SAS
Schuberg Philis
Sigmoid
Solvoyo
Spryker
Syntax Systems
Tastewise
Tenovos Corporation
Tiger Analytics
Treasure Data
Tredence
Vercel Frontend Cloud
VTEX
Weaviate

Customers: Work with an AWS Consumer Goods Competency Partner

Leveraging cloud technologies specifically designed for the industry, AWS Consumer Goods Competency Partners address unique challenges such as supply chain optimization, demand forecasting, and customer experience enhancement.

Explore the AWS Consumer Goods Competency page to learn more.

Partners: Become an AWS Consumer Goods Competency Partner

AWS Partners with Consumer Goods solutions can learn more about becoming an AWS Competency Partner.

In addition to AWS Specialization Program benefits, Consumer Goods Competency Partners receive unique benefits, such as go-to-market strategy workshop planning sessions. To learn more, review the AWS Specialization Program Benefits Guide in AWS Partner Central (login required).

AWS Partners looking to get their Consumer Goods solution validated through the AWS Competency Program must be validated or differentiated members of the Software or Services Path prior to applying.

To apply, review the Program Guide and access the application in Partner Central (login required).