Category: Analytics

Customer data is critical for modern digital organizations, but is often scattered across tools which can render it useless. Historically, customer data platforms (CDPs) aimed to consolidate data for insights and activation, but organizations now prefer a composable CDP architecture on AWS to sync data from Amazon Redshift and Amazon S3 into downstream tools. Hightouch facilitates this composable CDP approach, making it easy to activate AWS data across channels without engineering work.

As data becomes increasingly valuable, robust security measures are critical. This post reviews how Protegrity’s tokenization integration with Amazon Redshift Dynamic Data Masking enables organizations to effectively protect sensitive data. It provides an overview of key concepts like Protegrity Vaultless Tokenization and Redshift Dynamic Data Masking, including code examples to better safeguard sensitive information within their Redshift data warehouse both at rest and in use.

KewSustain is an AI platform by KewMann built on AWS that addresses gaps in sustainability compliance. It efficiently gathers ESG data from multiple sources, analyzes it, and generates sustainability reports adhering to major frameworks. Key features include automated data collection, collaboration tools, recommendations based on various risk factors, real-time insights via dashboards, and a virtual assistant providing guidance on reporting requirements.

As companies grow, data can become fragmented across business units, hindering insights. PwC built an enterprise data solution on AWS to centralize data and streamline ingestion from diverse sources into a consolidated data lake using native AWS services and configurations. This reduces bespoke data collection, freeing up time for analysis and innovation with consistent, up-to-date data sets. The expandable solution accelerates stand up and bridges silos to unlock operational insights across the business.

Generating high-quality synthetic data protects privacy and augments scarce real-world data for training machine learning models. This post shows how to integrate the Gretel synthetic data platform with Amazon SageMaker Pipelines for a full ML workflow. Gretel’s integration with SageMaker Pipelines in a hybrid or fully managed cloud environment enables responsible and robust adoption of AI while optimizing model accuracy. With Gretel, data scientists can overcome data scarcity without compromising individuals’ privacy.

AWS Backup simplifies policy-based data protection at scale, and observability offers insights into the backup process for monitoring, issue detection, troubleshooting, and optimization. This ensures backup dependability, efficiency, and security. CloudQuery enables managing and visualizing AWS Backup across accounts, including backup health, configuration, and protected resources to facilitate building a robust compliance posture.

MemVerge Memory Machine Cloud (MMCloud) enables running bioinformatics pipelines cost-effectively on Amazon EC2 Spot instances. It seamlessly integrates with Nextflow pipelines through the nf-float plugin and simplifies migrating on-premises pipelines to the AWS cloud. Learn how Columbia University and MDI Biological Laboratory leveraged MMCloud to run intensive genomic analyses at 50-80% lower cost by utilizing spot instances.

Social media is an integral part of everyday life as billions use it to connect, share, and find entertainment. Hootsuite provides businesses with a secure, scalable platform to manage social media across channels, analyze performance, and deliver customer care. By leveraging AWS services, Hootsuite offers robust tools to help brands economically manage their digital footprint, better understand their audience, and optimize their social media investments.

Data observability enables monitoring, understanding, and troubleshooting data pipelines to ensure smooth and efficient workflows. By tracking metrics like lineage, volume, and schema, data engineers can quickly identify issues, optimize performance, and make informed decisions. TCS outlines an approach using AWS services for event ingestion, aggregation, and visualization to address observability challenges.

Symmetry Systems DataGuard is a data security posture management solution to enhance protection of sensitive data in AWS environments. It seamlessly integrates with AWS services to discover where sensitive data resides, map permissions, and identify risks—all without extracting data. Overall, the combination of AWS security services and Symmetry Systems DataGuard enables organizations to securely unlock the full potential of the cloud.