Category: Generative AI

AWS embraces the “working backwards” approach to stay customer-focused. The Generative AI Center of Excellence (CoE) for AWS Partners applies this methodology and collects partner feedback to provide relevant insights, tools, and resources on leveraging generative AI. Recent updates to the CoE include customer research on generative AI adoption challenges, a usage maturity heatmap by industry, and five new use case deep dives covering telecom, automotive, IDP, contact centers, and financial analysts.

With the ability to automate tasks, enhance productivity, and enable hyper-personalized customer experiences, businesses are seeking specialized expertise to build a successful generative AI strategy. To support this need, we’re excited to announce the AWS Generative AI Competency—an AWS Specialization that helps AWS customers more quickly adopt generative AI solutions and strategically position themselves for the future.

Marriott’s CISO Arno Van Der Walt manages cybersecurity through a “human-centered, data-driven, technology-enabled” approach aimed at making security frictionless. Critical partnerships with AWS, Deloitte, and Palo Alto Networks leverage AI/ML to share threat data and empower “impossible” autonomous security. Together, their tri-party services provide an end-to-end platform unifying business and security data to detect threats and enable quick response.

Large language models like Amazon Bedrock can generate MongoDB queries from natural language questions, transforming how users access NoSQL databases. By leveraging AI and language models, this solution allows business users to query MongoDB data through conversational English instead of code. It connects to MongoDB with PyMongo, generates queries with LangChain and Bedrock, retrieves and formats results into natural language answers.

Rapyder’s Call Agent Analyzer uses generative AI on AWS to revolutionize call center operations. It efficiently processes multilingual audio, summarizes calls, analyzes script adherence, and structures insights into actionable data. This solution helps businesses enhance customer satisfaction through data-driven call agent performance evaluation and training. As an AWS Partner, Rapyder provides cutting-edge cloud solutions that are reshaping industries like customer service.

Infosys is leveraging AWS generative AI capabilities like Amazon Bedrock and AWS Trainium to enhance its enterprise solutions. For example, Infosys Personalized Smart Video uses Amazon Bedrock to create rich, dynamic video content, while Infosys Cortex applies generative AI to analyze call transcripts and improve customer engagement. Overall, Infosys is rapidly adopting AWS’ flexible and scalable generative AI services to boost automation, productivity and user experience across its portfolio.

In the ever-expanding digital landscape, the need for global accessibility has become paramount. Mission Cloud, an AWS Premier Tier Services Partner and leader in harnessing generative AI on AWS, joined forces with MagellanTV to reshape content delivery on the company’s documentary streaming platform, which contains a massive library of over 3,000 series that are accessible through top streaming platforms. This success story was featured during Ruba Borno’s Partner Keynote at AWS re:Invent 2023.

Crayon developed an intelligent decision support system for Savills Vietnam using AWS which ingests daily news in Vietnamese, translates to English with Amazon Translate, and categorizes articles using Amazon Comprehend. An intelligent search engine built on Amazon Kendra allows users to search in natural language and receive relevant excerpts or answers. With this tool, Savills can stay current on real estate news and trends to identify new opportunities. Optional dashboards provide analytics.

AWS launched a Generative AI Center of Excellence to help partners keep pace with rapid advancements in generative AI. The CoE provides exclusive resources like playbooks, trainings, and marketing assets to educate partners on building solutions using AWS generative AI services. We’ll continue adding generative AI resources to accelerate strategies that enable partners to help customers adopt generative AI securely, responsibly, and cost-effectively.

Organizations face challenges managing and sharing knowledge. Traditionally, employees waste time searching documents or asking experts for guidance. AI assistants address this by quickly providing relevant, personalized responses. As Cognizant’s HR assistant use case shows, generative AI solutions enable self-service access to tailored knowledge that can reshape workplace efficiency by streamlining processes, reducing response times, and empowering employees.