Category: Events

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.

Running containerized workloads on Amazon EKS and Amazon EKS Anywhere allows customers to use consistent tooling for security, observability, cost management, resilience, and operational excellence for their on-premises, edge, and cloud based containerized workloads. We’re excited to announce the Amazon EKS Ready specialization, which recognizes AWS Partners who have demonstrated technical proficiency to architect, run, and operate containerized workloads on top of Amazon EKS and EKS Anywhere.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2023 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year. Please join us in congratulating these AWS Partners for their continued success!

We are looking forward to bringing you AWS re:Invent 2023 both in-person and virtually. The conference is November 27 – December 1 in Las Vegas, with virtual opportunities to watch keynotes and Innovation Talks live. All of us at AWS are excited to connect with AWS Partners and AWS Marketplace Sellers from around the globe. To help you prepare, we’ve compiled a list of key re:Invent information for our AWS Partner and AWS Marketplace communities.

The VMware Cloud on AWS team is looking forward to meeting customers at AWS re:Invent 2023. We have planned insightful sessions for customers looking for a faster and more cost-effective way to the cloud. There are VMware Cloud on AWS breakout sessions, chalk talks, and workshops covering topics such as migration best practices, disaster recovery, modernization, and more. Got questions? We’ve got answers. Meet our team at the Enterprise Workloads booth.

The 2023 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 17, 2023.

With more than 100,000 AWS Partners across the globe, how do you find the right partner for the right job? AWS Specializations help customers find a short list of trusted cloud partners with diverse expertise. Learn about the four programs that provide technical validation based on AWS services, workloads, use cases, industries, and managed services: Service Delivery, Service Ready, Competency, and Managed Service Provider (MSP).

Thank you for joining us in Las Vegas for AWS re:Invent 2022! We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches, program updates, and educational content available for the AWS Partner community, including the Partner Keynote with Ruba Borno. Reminder that you can watch on-demand re:Invent keynotes, leadership sessions, breakouts, and more.

Introducing the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network (APN). The AWS Partner Profitability Framework optimizes the partner journey to broaden the value and deepen expertise across various business models. According to a 2022 study conducted by Canalys, partners with a breadth of offerings can achieve a $6.40 multiplier per $1 AWS sold. 

We are excited to announce the new AWS Conversational AI Competency launching in Q1 2023, which helps enterprises implement high-quality, highly effective chatbot, virtual assistant, and IVR solutions through the expertise of AWS Partners. AWS Conversational AI Competency Partners provide domain expertise, tools, and services to aid in selecting use cases, defining Natural Language Understanding (NLU) Intents and training phrases, designing effective conversational flows, and more.