Category: Generative AI

Adobe Experience Platform, AWS, and Merkle’s Bring Your Own Model (BYOM) accelerator are transforming customer experience personalization at scale. This integration combines AEP’s data foundation, AWS’s enterprise AI capabilities, and Merkle’s ML model integration to deliver highly targeted customer experiences. The solution enables organizations to reduce implementation costs by 60% while leveraging custom ML models and generative AI for enhanced customer engagement

AWS and Intel are collaborating to make Large Language Models (LLMs) more accessible and cost-effective for enterprises by running Small Language Models (SLMs) directly on CPUs. By offering distilled versions of models like DeepSeek-R1, they enable efficient, cost-effective deployments that maintain high performance while running on standard hardware.

Customer expectations are rising, and delivering seamless, AI-enhanced support is now essential. Discover how the Accenture AWS Business Group (AABG) is transforming contact center operations with their Connected Customer Experience (CCE) offering on AWS. Learn how generative AI-driven capabilities empower agents and enhance customer interactions, driving efficiency and modernization for businesses.

Discover how Tech Mahindra’s AftEAZE, powered by AWS and generative AI, is revolutionizing the automotive aftermarket. From predictive maintenance to personalized services, this innovative solution creates win-win scenarios for both consumers and businesses, streamlining operations and unlocking new value in a multi-billion dollar industry.

The Agent AI Ally solution revolutionizes call center operations by harnessing generative AI to provide agents with real-time, contextual support and product information during customer interactions. Powered by Anthropic’s Claude 3.5 Sonnet model through Amazon Bedrock, the solution delivers instant insights and suggestions while analyzing customer responses in real-time. This comprehensive platform integrates key AWS services including Amazon Connect, Transcribe, and Kendra to create a powerful system that enhances agent performance and customer satisfaction through AI-driven assistance and efficient data processing

New AWS research reveals that over 90% of customers plan to engage AWS Partners for generative AI deployment in the next 3 years. This comprehensive study of 1,000+ respondents across 24 industries provides insights into customer adoption patterns, buying journeys, and strategic priorities in the rapidly evolving generative AI landscape.

Enterprises face challenges with complex workflows and siloed systems that hinder efficiency and decision-making. Automation Anywhere’s Automation Co-Pilot, powered by Amazon Q Business, offers a revolutionary solution through conversational automation. This AI-powered assistant seamlessly integrates with company systems to provide contextual knowledge and automate tasks through conversational interactions.

Over the past year, many customers have built generative AI proofs-of-concept and solutions. But now, as customers look to promote these proofs-of-concept into production and roll out these solutions across their organizations, they are increasingly becoming conscious of how their sensitive data is used and protected.
In this blog post we cover how Forcepoint Data Loss Prevention (DLP) provides a necessary layer of protection on top of guardrails and comprehensive security features provided by AWS services. This helps improve the security posture of customers implementing generative AI solutions.

AWS Partners can build a successful generative AI practice by following a comprehensive 5-phase workflow that includes technical activation, solutions development, delivery activation, go-to-market planning, and continuous refinement, while maintaining a focus on responsible AI implementation across eight key dimensions to deliver value and mitigate risks.

Tech Mahindra’s GenAI powered iXRT Augmented Reality solution revolutionizes automotive after-sales service by combining AR technology with Generative AI on AWS. This innovative solution provides real-time guidance and interactive circuit schematics for faster, more accurate vehicle diagnostics and repairs. By streamlining complex vehicle systems and enabling remote repairs, iXRT helps dealers reduce errors by 40% while accelerating diagnostics and repairs by 30%.