Category: Launch

Learn about new initiatives launched at re:Invent 2024 and how these innovations will streamline co-selling with AWS, enhance collaboration opportunities, accelerate selling Partner solutions in AWS Marketplace and beyond, and leverage cutting-edge AI technologies to drive unprecedented growth.

Learn about new initiatives to help Partners co-sell with AWS, including building scalable and automated co-sell systems and tools, enhanced partner benefits, co-marketing mechanisms, funding opportunities, and increased customer lead generation.

In today’s digital landscape, the sheer volume of security data generated across organizations presents a significant challenge. To provide Amazon Web Services (AWS) customers with efficient, scalable, and user-friendly solutions in security data management, we’re excited to announce the Amazon Security Lake Ready Specialization.

AI adoption is rapidly transforming application development while introducing new security risks that demand specialized expertise in areas like data privacy, model integrity, system availability, abuse prevention, and threat detection. To address this, we’re excited to introduce a new AI security category for AWS Security Competency Partners, designed to help customers easily identify Partners with deep experience in securing AI environments and defending workloads against advanced threats and attacks.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2024 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year.

We’re streamlining the AWS Foundational Technical Review (FTR) process—including extending the renewal period and waiving the FTR for partners that have completed an AWS Well-Architected Framework Review. The AWS Foundational Technical Review (FTR) helps partners adopt AWS technical best practices specific to their software or solution.

Application modernization delivers higher agility and cost savings than migration alone, but requires expertise across various domains. To better support partners guiding customers through complex transformation journeys, we’re excited to introduce a new modernization category within the AWS Migration and Modernization Competency. We also updated technical requirements to streamline the process of collecting and submitting case study materials for partners.

We are excited to highlight 182 AWS Partners that received new or renewed specializations in July for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

We are excited to highlight 179 AWS Partners that received new or renewed specializations in June for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

The 2024 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 16, 2024.