Category: Launch

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.

Organizations today face a number of resilience challenges—from data and state failures to downtime caused by code deployment issues or unexpected events—with high expectations from customers to be ‘always on, always available’. That’s why we’re excited to announce the AWS Resilience Competency, which helps AWS customers improve the availability and resilience of critical workloads in the cloud.

AWS built-in partner solutions integrate automatically with AWS foundational services to simplify and streamline the deployment experience. Available in AWS Marketplace, AWS built-in partner solutions are designed to automate, configure, and scale across multi-account environments following AWS best practices. This helps customers achieve business goals for faster growth and scale, all while increasing security posture by leveraging cloud foundational domains.

We’re excited to announce the AWS Cyber Insurance Competency, which makes it easy for customers—particularly Small and Medium Businesses—to find affordable policies from insurers that integrate their security posture assessment through a new, simplified customer experience with AWS Security Hub. AWS Cyber Insurance Competency Partners worked with AWS to digitally transform their assessment and onboarding process, which rewards customers that present a security posture following AWS best practices.

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.

Running containerized workloads on Amazon EKS and Amazon EKS Anywhere allows customers to use consistent tooling for security, observability, cost management, resilience, and operational excellence for their on-premises, edge, and cloud based containerized workloads. We’re excited to announce the Amazon EKS Ready specialization, which recognizes AWS Partners who have demonstrated technical proficiency to architect, run, and operate containerized workloads on top of Amazon EKS and EKS Anywhere.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2023 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year. Please join us in congratulating these AWS Partners for their continued success!

We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.

At AWS, we believe our partners are well-positioned to support specialized customer needs, either through providing consultative support or specialty business applications with integrated generative AI capabilities. This is why we are introducing the Generative AI Center of Excellence (CoE) for AWS Partners. It’s a digital experience open to all partners within the AWS Partner Network (APN). Learn how the CoE delivers optimized learning paths to implement generative AI solutions for customers.

In September 2023, AWS commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the potential business opportunity and return on investment (ROI) that Channel Partners can realize by building and scaling an AWS Marketplace practice. Learn about the study’s framework and key findings, including potential revenue opportunities, benefits, costs, and best practices associated with reselling third-party software, data, and offering professional services in AWS Marketplace.