Category: Launch

The bar for business success keeps getting higher, and the changing economic climate is challenging AWS customers to deliver more value at lower cost. The regional 2023 AWS Partner Awards India ceremony was held in Goa and celebrated partners that have achieved successful customer outcomes by leveraging the breadth and depth of AWS. Please join us in congratulating these AWS Partners for their success!

We are excited to introduce the Partner Initiative Funding (PIF) template in the AWS Partner Funding Portal (APFP), enabling AWS Partners to easily self-access their agreement and any initiative funds without relying on their AWS partner manager. The template unifies and standardizes the different funding experiences into one template, and provides funding transparency throughout the funding cycle. This improves the overall funding process time for partners by having a configurable workflow.

In the era of 5G, telecommunication services providers (telcos) are under pressure to find new ways to build, operate, and monetize networks while delivering new and greater value to customers. We’re excited to introduce the AWS Telecommunications Competency, which helps telcos find validated partners offering consulting services in key telecom solution areas, including Operations Support Systems (OSS), Business Support Systems (BSS), Communications as a Service (CaaS), Mobile Networks, and Media & TV.

In today’s fast-evolving digital landscape, security remains a concern for organizations of all sizes. As the threat landscape evolves, so do the solutions that address these challenges. The AWS Security Competency for ISVs aligns partner cyber security offerings to the needs of AWS customers, which is why the program now includes the “Data Security Posture Management” use case in the Data Protection category, and the “Temporary Elevated Access Management” use case in the Identity and Access Management category.

We’re excited to announce the AWS Automotive Competency, which helps AWS customers build towards an autonomous, customer-centric, and safe and sustainable future. The AWS Automotive Competency highlights specialized AWS Partners offering professional services and software solutions for automotive customers across: autonomous mobility, software-defined vehicle, connected mobility, sustainability, digital customer experience, product engineering, manufacturing, and supply chain.

Our partners have shared that in today’s environment engaging new customers or early cloud adopters is complex. The new Customer Engagement Incentive supports partners to engage companies in the early stages of AWS Cloud adoption and accelerate their growth on AWS. The incentive is designed to lower the cost of sale, increase profitability, and grow customer adoption of AWS services by recognizing partner efforts when engaging with new customers.

At AWS, we’re at the forefront of an exciting transformation to drive our partners to new heights of productivity and profitability. Whether you want to reach new customers, sell alongside AWS sellers, or accelerate sales through AWS Marketplace, this transformation expands your opportunities every stage of your journey. In this post, we share key enhancements we’re making over the next six months to deepen your expertise and broaden the value across your business models.

With the contact center and customer experience industry evolving rapidly, more businesses are seeing the benefits of investing in innovative solutions, like Amazon Connect, to streamline their systems. We’re excited to announce the Amazon Connect Ready specialization to support seamless customer engagement across multiple channels; improve employee productivity through enhanced data collection; and provide analytics, insights, and optimization dashboards.

Enterprises undergoing digital transformation in the cloud are realizing the benefits of running their applications in containers. To help customers streamline containerized workload implementations, we’re excited to announce the Amazon ECS Delivery specialization. Amazon ECS Delivery Partners have technical expertise in assessing, scoping, designing, integrating, deploying, operating, and optimizing container environments using either Amazon Elastic Container Service (Amazon ECS) or AWS Fargate.

The 2023 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 17, 2023.