Category: Announcements

As generative AI moves from proof-of-concept to production in 2024, optimizing cost and performance becomes crucial for companies to win customer workloads. The Generative AI Center of Excellence (CoE) for AWS Partners has created resources to help transform generative AI solutions from good to great, with inaugural assets available now in the CoE.

The MuleSoft Bedrock Connector for Amazon Generative AI is a powerful integration solution that bridges the gap between MuleSoft’s Anypoint Platform and Amazon’s cutting-edge generative AI services. This open-source connector enables organizations to seamlessly incorporate Amazon’s Bedrock capabilities into their existing systems and applications, unlocking the ability to build innovative AI-powered workflows, automate complex processes, and enhance customer experiences. By leveraging this connector, businesses can drive accelerated innovation, deliver exceptional customer service, boost operational efficiency, and enable data-driven decision-making through the combination of MuleSoft’s integration capabilities and Amazon’s generative AI capabilities.

Application modernization delivers higher agility and cost savings than migration alone, but requires expertise across various domains. To better support partners guiding customers through complex transformation journeys, we’re excited to introduce a new modernization category within the AWS Migration and Modernization Competency. We also updated technical requirements to streamline the process of collecting and submitting case study materials for partners.

As generative AI transforms businesses in 2024, sales teams need new skills to unleash its full potential—from creating accurate ROI estimates to crafting compelling value propositions. The new AWS Partner: Generative AI Sales course, available in the Generative AI Center of Excellence, helps sellers translate service knowledge into value-driving proof-of-concepts and scalable deployments.

We’re streamlining the AWS Foundational Technical Review (FTR) process—including extending the renewal period and waiving the FTR for partners that have completed an AWS Well-Architected Framework Review. The AWS Foundational Technical Review (FTR) helps partners adopt AWS technical best practices specific to their software or solution.

The 2024 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 16, 2024.

Connectivity to the FIX and Swift networks have traditionally required on-prem appliances or connectivity solutions which have been roadblocks for companies looking to migrate some of their workloads to the cloud. With the service offerings provided by Bloomberg on AWS for these critical services, those roadblocks are now removed and the cloud journey can continue.

We’re excited to share the next wave of AWS Generative AI Competency Partners that have demonstrated deep expertise in building and deploying groundbreaking generative AI applications across industries. Expanding the competency further helps AWS customers quickly locate experienced and well-supported partners in their region and showcase their innovations worldwide.

Learn about the new programs, benefits, tools, and partner experience enhancements to help you secure more wins, land bigger deals, and accelerate your success. From expediting migrations, enhancing managed services, driving business-focused solutions, and expanding reseller assistance, to new levers that drive demand generation and business productivity with AWS Partner Central and AWS Marketplace, and more.

Learn about the new features and tabs in the Analytics and Insights Dashboard to give you more visibility and deeper insights into your data. The latest updates include The latest updates include new Marketing Campaigns and Training and Certifications tabs, expanded funding insights, and enhancements to the Opportunities and Leads tabs.