Tag: AWS Partner Experience Transformation

Learn about new initiatives launched at re:Invent 2024 and how these innovations will streamline co-selling with AWS, enhance collaboration opportunities, accelerate selling Partner solutions in AWS Marketplace and beyond, and leverage cutting-edge AI technologies to drive unprecedented growth.

Learn about new initiatives to help Partners co-sell with AWS, including building scalable and automated co-sell systems and tools, enhanced partner benefits, co-marketing mechanisms, funding opportunities, and increased customer lead generation.

We’re streamlining the AWS Foundational Technical Review (FTR) process—including extending the renewal period and waiving the FTR for partners that have completed an AWS Well-Architected Framework Review. The AWS Foundational Technical Review (FTR) helps partners adopt AWS technical best practices specific to their software or solution.

Learn about the new programs, benefits, tools, and partner experience enhancements to help you secure more wins, land bigger deals, and accelerate your success. From expediting migrations, enhancing managed services, driving business-focused solutions, and expanding reseller assistance, to new levers that drive demand generation and business productivity with AWS Partner Central and AWS Marketplace, and more.

Learn about the new features and tabs in the Analytics and Insights Dashboard to give you more visibility and deeper insights into your data. The latest updates include The latest updates include new Marketing Campaigns and Training and Certifications tabs, expanded funding insights, and enhancements to the Opportunities and Leads tabs.

We’re excited to announce updates to the AWS Migration Acceleration Program (MAP) incentives that further enable AWS Partners to support customer migrations to the cloud faster and at scale. Since its inception in 2016, MAP has supported thousands of customers on their journey to AWS, and these enhancements respond directly to partner feedback for more resources to better support cloud migration and modernization efforts.

We’re excited to introduce the Business Outcomes Xcelerator (BOX) Program, designed to help partners develop and deliver solutions that meet the demands of Line of Business (LOB) buyers and accelerate revenue growth. This innovative program equips technology and services partners with the necessary tools, resources, and financial incentives to build, go-to-market, and sell outcome-driven solutions through AWS Marketplace, enabling them to deliver differentiated value to customers across various industries and use cases.

Managed services are a key driver of partner profitability and customer success—with 52% of customers indicating a need for managed services as part of their partner procurement process, according to a Canalys study. We’re excited to announce new benefits for partners looking to build, market, and grow their managed services practice, including self-serve technical enablement, workshops with AWS experts, and discounts and credits to offset tooling costs.

AWS Partners can achieve profitability by optimizing their offerings and aligning with customer needs. Key recommendations include mapping offerings to customer challenges through workshops, integrating solutions via partner collaboration, tailoring portfolios for segments/industries, leveraging APN programs as entry points, and using tools like the Customer Engagement Incentive. By understanding customer journeys and using AWS resources, partners can drive a $6.40 multiplier in revenue per $1 AWS sold.

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.