Tag: AWS Partner Experience Transformation

We’re excited to introduce the Business Outcomes Xcelerator (BOX) Program, designed to help partners develop and deliver solutions that meet the demands of Line of Business (LOB) buyers and accelerate revenue growth. This innovative program equips technology and services partners with the necessary tools, resources, and financial incentives to build, go-to-market, and sell outcome-driven solutions through AWS Marketplace, enabling them to deliver differentiated value to customers across various industries and use cases.

Managed services are a key driver of partner profitability and customer success—with 52% of customers indicating a need for managed services as part of their partner procurement process, according to a Canalys study. We’re excited to announce new benefits for partners looking to build, market, and grow their managed services practice, including self-serve technical enablement, workshops with AWS experts, and discounts and credits to offset tooling costs.

AWS Partners can achieve profitability by optimizing their offerings and aligning with customer needs. Key recommendations include mapping offerings to customer challenges through workshops, integrating solutions via partner collaboration, tailoring portfolios for segments/industries, leveraging APN programs as entry points, and using tools like the Customer Engagement Incentive. By understanding customer journeys and using AWS resources, partners can drive a $6.40 multiplier in revenue per $1 AWS sold.

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.

We have seen more and more customers procuring third-party software and professional services through trusted Channel Partners on AWS Marketplace. This, in turn, has led to Channel Partners accelerating business opportunities through AWS Marketplace. This post walks through the benefits Channel Partners like Presidio are realizing from AWS Marketplace, and highlights innovations that are leading to more momentum for all Channel Partners.

We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.

Channel Partners are increasingly transacting through AWS Marketplace to deliver greater value to their customers, with benefits like simplified procurement and consolidated billing. As a result, preferred Channel Partners are experiencing benefits like accelerated deal closure, expanded reach, and optimized costs. Learn how AWS is investing in an enhanced AWS Marketplace experience, and how Channel Partners can build on AWS to expand their customer reach and accelerate sales.

At AWS, we’re at the forefront of an exciting transformation to drive our partners to new heights of productivity and profitability. Whether you want to reach new customers, sell alongside AWS sellers, or accelerate sales through AWS Marketplace, this transformation expands your opportunities every stage of your journey. In this post, we share key enhancements we’re making over the next six months to deepen your expertise and broaden the value across your business models.

Customers are increasingly purchasing software and services in AWS Marketplace to take advantage of added efficiencies, cost savings, and flexible payment and terms. As we continue to transform the AWS Partner experience, we’re focused on scaling AWS Marketplace to help you drive greater customer value. In this post, we share key operational and self-service enhancements we’ve made to help you scale your offerings in AWS Marketplace, while lowering your operating costs and accelerating time-to-close.

As we transform the partner experience, we’re introducing the AWS Partner Analytics Dashboard. Accessible through AWS Partner Central, the dashboard provides partners with a 360-degree view of their AWS business, including opportunity pipeline, funding benefits, and pipeline. The dashboard provides transparency to the data needed to have high level strategic conversations, both internally and with AWS teams. This post explores the benefits, metrics, and high-level features of the Partner Analytics Dashboard.