AWS Marketplace

Enrich, accelerate, and personalize content delivery with AWS Marketplace solutions

The recent webinar Advance content localization and moderation through AWS Marketplace showed how three media and entertainment (M&E) companies used solutions to elevate the fan experience, provide personalized recommendations, and automate fulfillment. In this blog post, I will summarize what FanDuel’s Eric Girard and I covered in that webinar.

1. FanDuel looks to Nomad to deliver a media company in a box

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The company wanted to use automation orchestration and artificial intelligence and machine learning (AI/ML) to completely modernize and reimagine its existing network across all screens. This would empower it to gain true media asset management abilities and offer live streaming distribution and content syndication models. FanDuel also wanted to elevate the sports betting experience, enabling fans to watch and wager in real time. Its end goal was to achieve an offering well beyond typical multisystem operator (MSO) or multichannel video programming distributor (MVPD) offerings.

As FanDuel Sportsbook had an existing AWS relationship, the company was using these solutions on the M&E side of the business. But FanDuel was still deploying its AWS solutions manually. An introduction to Nomad by its AWS account team changed that.

Nomad is an intuitive AWS cloud-native content management system (CMS) platform that enables companies to manage, enrich, discover, and distribute media content. Built on AWS serverless architecture for enterprise-class scalability, Nomad directly integrates with the advanced capabilities of AWS Media Services and AWS AI/ML.

Nomad’s solution offered FanDuel a media company in a box, delivering what normally would require multiple functionalities from numerous vendor solutions to provide. FanDuel gained a comprehensive M&E solution with simplified user interfaces and an easy operator experience. With Nomad, FanDuel took on its extensive list of challenges and elevated its sports fan experience.

2. Tata Play Binge offers curated and personalized content recommendations with ThinkAnalytics

Tata Play is one of India’s leading content distribution platforms providing Pay TV and over-the-top (OTT) services. To create the new Tata Play Binge product, Tata Play wanted to localize and aggregate content for more personalized viewing experiences. Binge must offer subscribers individualized recommendations across 11 premium streaming apps, an expansive video-on-demand library, and over 400 live channels. Additionally, it must provide the complete catalog of TV shows aired over the prior seven days.

With millions of subscribers looking to make viewing choices, viewers must be able to quickly and easily find and watch satisfying content.

Tata Play turned to ThinkAnalytics, a content discovery and viewer engagement solution. It enables video service providers to deliver personalized experiences resulting in uplifts in viewer engagement, loyalty, and average user revenue. Using ThinkAnalytics’ ML technologies, Tata Play creates experiences that are personalized according to users’ previous viewing behavior. With ThinkAnalytics, Binge subscribers can now discover content based on the genres, language, and even cast preferences of their prior choices.

Pallavi Puri, chief commercial and content officer at Tata Play, commented “Discovering content-of-choice from across OTT platforms is one of the key offerings of Tata Play Binge. ThinkAnalytics’ tools have helped us deliver personalized recommendations to every Binge subscriber across devices. Our shared vision and collaboration have not only accelerated viewer engagement but have also made Binge a valued product for our subscribers.”

3. Jukin Media takes user-generated content to the next level with TrackIt and AWS

Jukin Media is a global entertainment company built on the belief that the future of storytelling is user generated. The company produces original content for TV, the web, and emerging platforms for over 200 million fans generating over 2 billion monthly video views.

Jukin Media had built an immense library of user-generated video content, but the process of searching that content had become laborious and time-consuming. It was relying on manual processes to identify duplicate videos as well as to uncover inappropriate content and licensing infringements. The company also found itself sourcing and purchasing the same video multiple times.

With TrackIt already in place as a trusted provider, Jukin Media engaged the company to automate its inefficient fulfillment processes. As an AWS Advanced Consulting Partner, TrackIt recommended working with the AWS Media2Cloud offering. This solution enabled Jukin Media to build a serverless ingest workflow to move video assets and associated metadata to the AWS Cloud. It uses Amazon machine learning services to extract valuable intelligence from the company’s catalog. In addition, the solution works with Amazon Rekognition to identify objects, people, text, and activities, as well as to detect inappropriate content.

“TrackIt’s work with AWS to help develop our media AI/ML capabilities really accelerated our efforts to transform our media processes using cutting-edge technology,” said Kris Shinn, VP of engineering at Jukin Media. “Our collaboration with TrackIt has been a pleasure, as TrackIt’s expertise complements our own.”

Conclusion and next steps

In this blog post, I summarized the contents of the Advance content localization and moderation through AWS Marketplace webinar. I relayed customer stories on how FanDuel Sportsbook used Nomad to elevate the fan experience, how Tata Play used Think Analytics, and how Jukin Media used TrackIt.

About the author

Ian McPherson AWS MarketplaceAs the head of global business development for Media Supply Chain and Archive at AWS, Ian helps customers and partners reinvent their business by migrating to the cloud. In addition to his current business development role, Ian has led industry marketing and partner strategy for the media and entertainment industry during his seven-year tenure at AWS.