AWS Advertising and Marketing planning guide for re:Invent 2023

Each year, thousands of attendees from around the world come to Las Vegas for Amazon Web Services (AWS) re:Invent. The AWS event offers an expansive array of presentations, panel discussions, hands-on learning sessions, networking opportunities, and more.

To help attendees navigate relevant sessions and events, the AWS for Advertising & Marketing (AMT) team has created a comprehensive AWS for AMT re:Invent Attendee Guide. We have also provided a list of recommended sessions where attendees can learn how customers in the advertising and marketing industry have solved business challenges and innovate faster by leveraging AWS services and solutions.

Generative AI is on everyone’s mind, and this year attendees will have the opportunity to attend interactive chalk talks and workshops to learn how to leverage AWS generative AI services. Attendees can explore generative AI services through interactive chalk talks, as well as learn from their peers by  attending breakout sessions—hearing first-hand how customers haves successfully integrated generative AI into their advertising and marketing workloads.

Re:Invent kicks off November 27 this year, but reserved seating is already under way. Be sure to review your options and sign up for the sessions and events that are of interest. If you still need to register for re:Invent 2023, you can do so here.

If you’re new to re:invent:

• The most important cloud announcements of the year happen during re:Invent keynotes.
• Breakout sessions are lecture-style and one hour long. These sessions take place across the re:Invent campus and cover all kinds of topics at all levels (200–400).
• Chalk Talks are 60-minute interactive, small-group, whiteboarding sessions with AWS experts. They include technical discussions around real-world architecture challenges.
• Lighting Talks are 20-minute sessions covering a key topic at the 100-200 level.
• Workshops are two-hour hands-on sessions where you work in small groups to solve problems using AWS services.
• The AWS Events mobile app helps you plan and navigate your re:Invent experience. if you haven’t already, download it now for iOS or Android.

Recommended sessions for Advertising and Marketing industry attendees:

Monday, November 27

• ADM201 | Building interoperability and data collaboration workloads with AWS
  • 11:30am -12:30pm PST
  • This session is intended for developers and data analysts. Learn how companies use AWS technology to interoperate and collaborate more effectively across advertising and marketing platforms to enhance activation and measurement use cases.

• ADM303 | Driving advertising and marketing innovation with generative AI
  • 1:30-2:30 PST
  • This session is intended for ad technology, product, and engineering leaders. Explore how companies are using AWS machine learning and generative AI capabilities to drive innovation and performance optimization through measurement and analytics use cases. Then hear from AWS technology experts who share best practices that you can apply to innovate faster and transform your business.

• MAE205: NBCUniversal drives media effectiveness through modernized TV
  • 1:30 PM – 2:30 PM:
  • Changes in consumer behavior, across time, screens, platforms, and channels, has increased complexity for the Advertising ecosystem, and bought forth the need for TV simplification to enable cross platform activation, better data interoperability and integrity. In this breakout session learn how NBCU has partnered with AWS to co-develop products that enable their customers to reach consumers wherever they are efficiently and at scale.

Wednesday, November 29

• KEY003 | Dr. Swami Sivasubramanian Keynote
  • Wednesday Nov. 29, 8:30am – 10:30am PST
  • A powerful relationship between humans, data, and AI is unfolding right before us. Generative AI is augmenting our productivity and creativity in new ways, while also being fueled by massive amounts of enterprise data and human intelligence. Join Dr. Swami Sivasubramanian, Vice President of Data and AI at AWS, to discover how you can use your company data to build differentiated generative AI applications and accelerate productivity for employees across your organization. Also hear from customer speakers with real-world examples of how they’ve used their data to support their generative AI use cases and create new experiences for their customers.

• ADM302 | Running sustainable real-time advertising workloads in the cloud
  • 10:00-11:00am PST
  • In this session for technology and engineering leaders, learn how companies are using the cloud to reduce costs and optimize performance for scaled real-time workloads while lowering their carbon footprint. Explore how these companies are bringing sustainability to the forefront of architectural designs.

• ADM301 | Generative AI use cases for advertising and marketing
  • 1:00- 2:00pm PST
  • This chalk talk explores the latest capabilities of generative AI and its applications in the advertising industry. Learn how to implement capabilities of AWS generative AI services including Amazon Bedrock and Amazon SageMaker JumpStart, and dive deep into use cases such as contextual intelligence and social media optimization.

• ADM202 | Use AWS generative AI and machine learning with Salesforce Data Cloud
  • 4:00pm PST
  • This lightning talk navigates how to use AWS generative AI and ML services like Amazon SageMaker and Amazon Bedrock with Salesforce Data Cloud to deliver personalized customer experiences at hyperscale.

Thursday, November 30

• ANT219-INT | Data drives transformation: Data foundations with AWS analytics
  
  • 2:00-3:00pm PST
  • Data is the differentiator that drives your current business needs while simultaneously preparing you for the future. As your company transforms, you need a data foundation for business applications, new technical innovations, and data-driven business initiatives. Join G2 Krishnamoorthy, Vice President of AWS Analytics, to discuss strategies for embedding analytics into your applications and ideas for building a data foundation that supports your business initiatives. With new capabilities for self-service and simpler builder experiences, you can democratize data access for line-of-business users, analysts, scientists, and engineers. Hear inspiring stories from adidas; GlobalFoundries; and University of California, Irvine.

AWS Advertising & Marketing Demo Booths

While you’re at re:invent, don’t forget to stop by the AWS Advertising & Marketing booth at the Industry Pavilion in the Venetian. You can network with your peers, meet AWS experts, see demos of our latest launches, (and, of course, collect limited edition AWS Advertising & Marketing stickers and pins). At the booth, you will have the chance to explore tools for building generative AI applications for advertising use cases, as well as learn how companies are innovating faster, operating more efficiently, and collaborating together on world’s most widely adopted cloud.

Download the re:Invent mobile app, check out the AWS for AMT re:Invent Attendee Guide, and don’t forget to pack comfortable shoes!

We look forward to seeing you in Las Vegas!