Better Engagement, Better Loyalty: Track 1 of Industry Innovator’s Conference 2022

Learn more about the sessions and speakers featured in Track 1: Engaging Shoppers and Consumers at this year’s Industry Innovator’s Conference for Retail & CPG 2022.

Brand loyalty is always at the top of companies’ minds, but it’s not the simplest thing to keep up. With a rapidly shifting economy, customer demographics, and unpredictable market forces, there’s been a lot of uncertainty in recent years. So how do companies win the hearts of shoppers and consumers, and how do they maintain brand loyalty?

It all starts with engagement.

Retail and consumer-packaged-goods (CPG) companies need to create personalized relationships with their customers if they want to improve loyalty, and engaging shoppers and consumers is your one-way ticket to change.

So don’t delay! Get the ball rolling by attending our first ever Industry Innovator’s Conference for Retail & CPG. If you haven’t had the chance to read our previous blog, you can find the information you need here.

This is a live, online event hosted by AWS and will be held on Wednesday, June 15th, 2022, 9:00 a.m. PT to 11:30 a.m. PT. We encourage all senior retail and CPG leaders such as CEOs, chief technology officers, vice presidents of operations, line of business management, and technical decision makers to attend this new and noteworthy event.

If you’re planning on attending, head to our registration page! You can do so here or by clicking “register today” on our Industry Innovators: Retail & CPG event homepage. Once you’ve made it to the registration page, fill out your contact information and tell us a bit about yourself. Remember to double-check your information and set up your username and password. If everything looks correct, go ahead and click that “register” button at the bottom of the form, and you’re all set.

Track 1: Engaging Shoppers and Consumers – Agenda + Sessions

Are you interested in keeping shoppers and consumers committed to your company? Join Track 1: Engaging Shoppers and Consumers to hear how Hallmark, Cencosud, Tapestry, and Amperity are differentiating their brands, influencing shopper and consumer actions, and increasing revenue. In this track, you’ll learn how digital transformation and first-party data can create more personalized relationships with shoppers and consumers, all while driving brand loyalty.

That’s just the tip of the iceberg. For more information, check out our session and speaker descriptions below.

How Hallmark is accelerating a digital transformation
Hallmark Cards Inc. believes that when you care enough, you can change the world. Pursuing an accelerated digital transformation, Hallmark is reimagining the consumer experience with greeting cards. In this session, you’ll hear from chief technology officer Chai Pallapothula as he explains how Hallmark is removing connection-building hurdles and offers a glimpse of what the future has in store.

Chai is an innovation enthusiast, a technologist at heart, and an entrepreneur. He has worked for a range of companies from startups to Fortune 1 companies. Before joining Hallmark, Chai served in key roles with major retailers, including Tailored Brands, Levi Strauss & Co., and Walmart Labs to shape the strategic technical direction to drive the next generation of retail.

Track: Engaging Shoppers and Consumers | Session: 1 | Time: 10:00 a.m. | Company: Hallmark

Digital transformation of the store and employee experience at Cencosud
Cencosud S. A. is driving digital transformation at store level by building a new, agile technological system of applications that improves efficiency and store operations. Moving away from large RFP processes, the multiformat retailer is cobuilding solutions with the business by developing its own strategic core while incorporating third-party components when suitable. In this session, learn from chief information officer Martin Grosso about how Cencosud improved efficiency to operate in labor-constrained markets while improving the user experience of its employees.

With more than 20 years of experience in companies like Walmart, L Brands, Johnson & Johnson, and Cencosud, Martin is passionate about retail, customer service, and cultural/digital transformation of traditional businesses, focusing closely on people’s ability to challenge the status quo. Martin has led business and tech divisions, from merchandise planning to ecommerce, and—more recently—IT, all at the regional level.

Track: Engaging Shoppers and Consumers | Session: 2 | Time: 10:20 a.m. | Company: Cencosud

Using first-party data to personalize consumer experiences at Tapestry
Tapestry Inc. is a global house of luxury and lifestyle brands, including Coach New York, Kate Spade New York, and Stuart Weitzman. Tapestry responded to fast-growing, omnichannel consumer expectations by creating a first-party data foundation using Amperity Customer Data Platform—which helps brands manage customer data and identity, unlock access to a complete customer 360, and gain new customer insights and the tools to turn customer intelligence into personalized customer experiences that create brand loyalty and competitive advantage—built on AWS at the center. In this session, learn from Gary Cassidy, customer relationship management director (Europe) at Tapestry, and Ava Ginsberg, director of product marketing at Amperity, about how Tapestry delivered fully integrated, innovative customer experiences and drove deeper engagement among high-value customers.

With a background in leading major digital-product development, marketing, customer service, and operational delivery across luxury fashion brands, telecoms, and banks, Gary combines a creative approach with a strong technical background, a keen analytical edge, and a determined customer focus.

As director of product marketing, Ava is a key member of Amperity’s product marketing team. She develops go-to-market content, collateral, and opportunities and is passionate about data-driven marketing. Prior to Amperity, she worked at Deloitte Touche Tohmatsu Limited, where she was a strategy consulting manager, focusing primarily on customer strategy work for the retail and telecom industries.

Track: Engaging Shoppers and Consumers | Session: 3 | Time: 10:40 a.m. | Companies: Tapestry, Amperity

At our Industry Innovator’s Conference for Retail & CPG, you’ll gain insights on how new technologies can improve the customer experience in a scalable way and explore ways to use AWS to accelerate your pace of innovation while managing risk. With so much to look forward to at this event, be sure you sign up and mark your calendars for June 15! You won’t want to miss it.

On the day of the event, don’t forget to attend our keynote, fireside chat, on-demand sessions, and, of course, our track sessions. More importantly, read our next blog covering Track 2 session information: Putting the YOU in the Future of Commerce: Track 2 of Industry Innovator’s Conference 2022.

See you next week!