Category: Amazon Personalize

While artificial intelligence (AI) and generative AI remain a hotly debated topic, consumer goods companies seem to adopt these capabilities at lower rates. In a 2024 McKinsey global survey on AI, 71 percent of consumer goods leaders reported adopting AI for at least one business function. However, to gain a competitive advantage and unlock AI’s […]

The retail and consumer goods landscape is shifting seismically, with digital transformation at its core. Retailers and consumer brands are at various stages of this digital journey, each seeking tailored solutions to propel their businesses forward. To kick-start digital transformation, organizations need data-based insights that help them deliver on business outcomes. Accessing and acting on […]

Would you be inclined to trust an artificial intelligence (AI) that is designed to act and communicate in human-like ways? Turns out, as AI systems become more advanced and human-like, people are having a tougher time differentiating between authentic human behavior and that manufactured by a machine. When done wrong, it could create distrust in […]

A common refrain for retailers is, “I know generative AI [artificial intelligence] is going to impact our industry, but I’m not sure where to place my bets.” It’s clear the technology has far-ranging capabilities and potential, but where should retailers invest? Of course, the answer will vary for each retailer as each situation is unique, […]

The retail industry is facing numerous challenges in today’s dynamic landscape that are forcing them to rethink their strategies. Retailers must keep up with technological advancements, such as generative AI, artificial intelligence and machine learning (AI/ML) and ecommerce platforms, to remain competitive to retain customers and market share. Retailers face intense competition from both traditional […]

In an era dominated by ecommerce and digital shopping trends, the traditional brick-and-mortar retail store stands at a crossroads. The rise of online shopping has redefined consumer expectations, prompting retailers to seek innovative strategies to revitalize in-store experiences. Amid this landscape, generative artificial intelligence (AI) emerges as a groundbreaking technology with the potential to reinvigorate […]

The grocery industry is not what it used to be. Reshaped by economics, technology, and a new generation of shoppers with different expectations and behaviors, food retailers have been challenged to deliver on their brand promises while creating competitive differentiation. The lingering effects of COVID, rising inflation, and a continuing tight labor market have all […]

In today’s competitive world, customer obsession isn’t an option, it’s an imperative. Mastering customer obsession starts with data—demographics, psychographics, transactions, purchase records, support cases, product usage, shopping habits, content preferences, and more. According to Gartner report, less than 10% of companies have a 360-view of the consumer. Not because they don’t try, but because it […]

Guidance for RFID Store Inventory Management on AWS The need for RFID (Radio Frequency Identification) is growing. Retailers face many challenges in managing their inventory, including out-of-stock situations, misplaced items, and shrinkage. These challenges can impact the bottom line and hurt the customer experience. To address these issues, retailers are increasingly turning to RFID technologies. […]

Retailers have always been in a race to deliver an exceptional customer experience, and in the digital age, that race has only become more intense—particularly in physical stores. With consumers shopping again at brick-and-mortar stores, some key trends have emerged: Half of retail customers intend to still use digital, mobile, self-service, and contactless technologies adopted […]