AWS for Industries
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How generative AI and data are redefining retail experiences
The retail and consumer goods landscape is shifting seismically, with digital transformation at its core. Retailers and consumer brands are at various stages of this digital journey, each seeking tailored solutions to propel their businesses forward. To kick-start digital transformation, organizations need data-based insights that help them deliver on business outcomes. Accessing and acting on […]
Exploring the Era of AI: Navigating the Authenticity and Automation Paradox
Would you be inclined to trust an artificial intelligence (AI) that is designed to act and communicate in human-like ways? Turns out, as AI systems become more advanced and human-like, people are having a tougher time differentiating between authentic human behavior and that manufactured by a machine. When done wrong, it could create distrust in […]
Is Generative AI the Answer to All Questions?
A common refrain for retailers is, “I know generative AI [artificial intelligence] is going to impact our industry, but I’m not sure where to place my bets.” It’s clear the technology has far-ranging capabilities and potential, but where should retailers invest? Of course, the answer will vary for each retailer as each situation is unique, […]
Top 5 ways artificial intelligence and machine learning are changing retail
The retail industry is facing numerous challenges in today’s dynamic landscape that are forcing them to rethink their strategies. Retailers must keep up with technological advancements, such as generative AI, artificial intelligence and machine learning (AI/ML) and ecommerce platforms, to remain competitive to retain customers and market share. Retailers face intense competition from both traditional […]
Generative AI: The Catalyst for Revolutionizing Physical Retail
In an era dominated by ecommerce and digital shopping trends, the traditional brick-and-mortar retail store stands at a crossroads. The rise of online shopping has redefined consumer expectations, prompting retailers to seek innovative strategies to revitalize in-store experiences. Amid this landscape, generative artificial intelligence (AI) emerges as a groundbreaking technology with the potential to reinvigorate […]
How the grocery industry can innovate and transform with AWS
The grocery industry is not what it used to be. Reshaped by economics, technology, and a new generation of shoppers with different expectations and behaviors, food retailers have been challenged to deliver on their brand promises while creating competitive differentiation. The lingering effects of COVID, rising inflation, and a continuing tight labor market have all […]
Driving Business Outcomes with Clickstream Data
In today’s competitive world, customer obsession isn’t an option, it’s an imperative. Mastering customer obsession starts with data—demographics, psychographics, transactions, purchase records, support cases, product usage, shopping habits, content preferences, and more. According to Gartner report, less than 10% of companies have a 360-view of the consumer. Not because they don’t try, but because it […]
Enhancing Retail Store Inventory Management through RFID Technology & AWS
Guidance for RFID Store Inventory Management on AWS The need for RFID (Radio Frequency Identification) is growing. Retailers face many challenges in managing their inventory, including out-of-stock situations, misplaced items, and shrinkage. These challenges can impact the bottom line and hurt the customer experience. To address these issues, retailers are increasingly turning to RFID technologies. […]
The Retail Race: A Roadmap for Implementing a Smart Store Strategy
Retailers have always been in a race to deliver an exceptional customer experience, and in the digital age, that race has only become more intense—particularly in physical stores. With consumers shopping again at brick-and-mortar stores, some key trends have emerged: Half of retail customers intend to still use digital, mobile, self-service, and contactless technologies adopted […]
The positive impact Generative AI could have for Retail
Since it was released back in November 2022, the internet has been buzzing about ChatGPT. Since then, retailers having been asking two main questions: what is it, and how will it impact my business? Let’s dive into both, staying high-level, and see if we can make sense of all the hype. What is Generative AI? […]