Category: Amazon Personalize

Every day our digital experiences are highly infused with personalizations. Yet, the patient and clinical experience in healthcare remains mostly unaffected. We’ll show what a modern digital patient experience could look like, in which the patient gets recommended the right doctor or specialist for a particular illness based on the patient’s symptoms. Introduction Despite recent […]

The challenge and value of online discovery The power of cloud elasticity helps online retailers expose large volumes of digital content catalogs for shoppers to browse and purchase products. However, it’s a challenge for many retailers to manage their vast online catalogs. And at the same time, with so much content, customers can become overwhelmed […]

COVID-19 closed stores and salons around the world, driving shoppers to the safety and convenience of ecommerce and simplified at home selfcare. While few consumers were interested in maintaining their complete beauty routines for Zoom meetings, the industry saw a steady surge in the demand for skincare, haircare and wellness products as the global consciousness […]

In recent years, many retailers have adopted new, modern ecommerce strategies as a point of differentiation by creating unique shopping experiences that reduce friction and increase customer engagement. Headless commerce is one approach that has gained a lot of traction because the storefront technology is decoupled from the backend commerce functionality. With headless commerce, you […]

Introduction Generation Z (Gen Z), the generation born between 1997 to 2012, includes 67 million individuals, or roughly 20 percent of the US population. Gen Z individuals spend more time texting, also known as short messaging service (SMS), on their mobile devices than any other demographic. The pandemic has galvanized most restaurants to add food […]

At this point it is safe to say that most of us are either familiar with or engaged in at least one loyalty program. Loyalty programs provide consumers with rewards for many of the products that they already purchase. These rewards take many forms, from product discounts to free trials and everything in between. What’s […]

After two long years, we’re excited to welcome our customers back to AWS Summit London, an in-person event packed with brand new and exclusive content, sessions, demos, and activities. To help you navigate the event, we’ve assembled this guide to share our recommendations. Based on our extensive experience working with retail customers, these will help […]

Since the start of the pandemic, retail customers’ purchasing habits have shifted dramatically—and they’re not going back. From online shopping and curbside pickup to changing brand loyalties prompted by supply chain disruptions to purchase decisions strongly influenced by social media, the world of retail has changed for good. To compete, retailers need to reinvent their […]

It’s been two years since AWS hosted an in person re:Invent conference. Although everyone had masks on, the excitement was palpable. I had a great time meeting with customers in a face-to-face setting again with dinners and parties. It was really fun. And with so much news coming out of the event, I’m sure it […]

With so many options to browse and discover products, consumers don’t shop linearly. Instead, they use many different, disparate channels along their shopping journey to discover and research products—from social media and websites, to email campaigns and targeted ads, as well as actually shopping in a brick-and-mortar store. Unfortunately, this disjointed approach obscures the shopper’s […]