Tag: Headless Commerce

As retailers around the world continue to demonstrate resilience, tenacity, and a capacity for innovation, we continue to explore the technology that powers their success. We’ve embarked on a series of conversations with executives from Amazon Web Services (AWS) retail expert partner organizations, to showcase their leadership and innovation during these times. In the latest […]

The ecommerce market has seen significant year-over-year growth in the past few years. Customer buying behavior has shifted online, even as new trends like buy-online-pickup-in-store are becoming prevalent. According to the US Census Bureau, US retail ecommerce sales in 2022 were estimated at over a trillion dollars, and grew 7.7% from 2021. Retailers have made […]

In today’s fast-paced digital landscape, retailers need to adopt a modern tech stack that can deliver fast and seamless experiences to customers. To achieve this, many retailers are turning to MACH (microservices-based, API-first, cloud-native SaaS, and headless) architecture. MACH architecture is a set of principles that provides a flexible and scalable way to design and […]

If any company can bring delight to millions of retailers and consumers all over the world, that company would be Anheuser-Busch InBev (AB InBev), the world’s largest brewer. Working hand-in-hand since 2016 with VTEX, a leading enterprise digital commerce platform that runs on Amazon Web Services (AWS), AB InBev has launched state-of-the-art ecommerce technologies for […]

Twenty years ago, when the internet and ecommerce became mainstream, no one envisioned the social media channels and immersive games that are available today. At that time, a website with professional, attractive images and an intuitive checkout process seemed sophisticated to most consumers. Fast-forward to the early 2020s, and that basic brochureware-style website seems boring […]

Are you familiar with headless commerce, the MACH Alliance, and what they mean to CPG companies in the digital commerce world? If not, read my colleague Justin Honaman’s recent post on Headless Commerce: What Is It and Why Does It Matter to CPGs?, and learn more about the MACH Alliance here. If you’re already familiar, […]

The COVID-19 pandemic shocked the retail industry system. It wasn’t long before high streets were boarded up worldwide, and many traditional businesses pivoted to fully operating online. As traditional businesses struggled to stay afloat, cloud-based disruptors (ecommerce pure plays) started acquiring brands that had gone under in order to make them available online. AWS has […]

We all witnessed and probably personally experienced the massive shift to online ordering as the COVID-19 pandemic set in. Despite the shift and somewhat surprisingly, 80% of sales still involve physical stores. As ecommerce continues to mature and consumers become more digitally savvy, these trends have emerged: Online sales continue to soar, with a 42% […]

Consumer expectations are always changing, which means retailers are often playing catch-up to align their offerings with customers’ evolving behaviors. The pandemic illuminated the chasm between the retailers who have kept pace with market changes and those who have struggled. For a long time, we’ve seen ecommerce sites flex and stretch, while centralized systems and […]