Tag: real-time bidding

Overview GumGum is a global digital advertising platform that specializes in contextual marketing, facilitating advertisers in marketing ads based on digital media content. GumGum offers Verity, which uses in-house computer vision (CV) and natural-language processing (NLP) models to scan images, audio, text, and videos across webpages, social media, over-the-top (OTT) video, and connected TV (CTV), […]

There were 85+ new service announcements over the course of AWS re:Invent 2021, along with other announcements from partners and solution teams, so to make it easy for advertising and marketing technology customers to see relevant news, here’s a list of the top 10 announcements specific to the industry. 1. AWS Graviton3 processors and new […]

Advertising platforms running scaled data workloads typically need to ingest terabytes or petabytes per month of fine-grained data about digital events such as ad impressions or ad clicks—all while controlling costs. For platforms running ultra-low latency real-time bidding and ad serving workloads, performance and cost requirements are even more extreme. Ad tech companies must respond […]

Introduction Few industries test the limit of database throughput and latency like advertising technology (ad tech). Industry leaders like The Trade Desk run workloads with tens of millions of read and write events per second and single-digit millisecond response times. Growing media consumption in areas like connected TV, over-the-top (OTT) streaming, and retail means that […]

We have an exciting re:Invent 2021 planned for customers in the advertising and marketing technology industry. This year, Amazon Web Services (AWS) heads back to Las Vegas to celebrate 10 years of AWS re:Invent with five keynotes, 20+ leadership sessions, and over 1,200 breakout and interactive sessions from November 29 through December 3—including several industry-specific […]

We were lucky to share some amazing customer stories at re:Invent 2020 focused on the advertising and marketing technology industry. With all of the announcements and keynotes, you’d be forgiven for not having time to watch each industry-specific session. That’s why we’ve compiled all of the sessions specific to advertising and marketing technology for you […]

With more than 77 new service launches and other announcements, AWS re:Invent left a lot to digest—even for teams inside AWS! We’ve developed this guide to ensure customers in the advertising and marketing industry know the most relevant news from this year’s event. Of the many announcements, three stood out as game-changers for advertising and […]