AWS Messaging & Targeting Blog

In today’s digital landscape, where email communication plays a vital role in business operations, Keeping your email archive secure, compliant, and retrievable is crucial for any business. However, managing the large volume of email data can lead to operational difficulties, including regulatory compliance, maintaining an audit trail, and preventing data loss. That’s where Amazon Simple […]

Introduction Customers often ask us if the Amazon Simple Email Service (SES) inbound capabilities they use with applications hosted on AWS infrastructure can also be used to process and automate employee email hosted on public services like Google Workspace and Microsoft 365. The answer has typically been “yes, but with some limitations”, as until now, […]

When designing Amazon Simple Email Service’s (SES) Mail Manager, we often heard from customers about the “PST-file problem” inherent with user-side mailbox-based archiving. This occurs when, for a variety of reasons, end users decide to archive their emails to local PST files or other local storage. These PST files are fragile and easily corrupted. Furthermore, […]

In today’s digital landscape, efficient and secure email management is essential for businesses facing the complexities of cyber threats and regulatory compliance. Companies are seeking ways to safeguard against unauthorized access and apply audit rules, while maintaining operational efficiency. Amazon SES Mail Manager is designed to meet these challenges, offering a suite of features that […]

As a developer, marketing professional, or someone in the communications space, you’re likely familiar with the importance of SMS messaging in engaging customers and driving valuable interactions. However, you may have also encountered the growing challenge of artificially inflated traffic (AIT), also known as SMS pumping. A new report co-authored by Enea revealed that AIT […]

This is a 2024 update of the 2015 blog post “Amazon SES Best Practices: Top 5 Best Practices for List Management“. While the fundamental principles of effective email list management remain relevant, the landscape has evolved significantly over the past nine years. This updated post aims to provide Amazon Simple Email Services (SES) customers with […]

Amazon Pinpoint customers who use campaigns, journeys, or the SendMesages API to send more than 5,000 marketing email messages per day are considered “bulk senders”. If your organization meets this criteria, you are now subject to new requirements that were recently established by Google, Yahoo and other large ISPs/ESPs. These providers have mandated these requirements […]

Amazon Simple Email Service (SES) is a cloud-based email sending service provided by Amazon Web Services (AWS), handling both inbound and outbound email traffic for your applications. It allows users to send and receive email using SES’s reliable and cost-effective infrastructure without having to provision email servers yourself. Managing multiple email workloads at scale can […]

Introduction A sender’s domain and IP reputation strongly indicate email deliverability success. Maintaining a high reputation ensures optimal recipient inboxing. This blog outlines how Amazon SES protects its network reputation to help customers deliver high-quality email consistently. Understanding sender reputation nuances across diverse mailbox providers can be challenging, making issue identification and root cause analysis […]

In our digital age, communication has evolved far beyond simple SMS, short for Simple Message Service. The rise of multimedia messaging has transformed the way we share information, express ourselves, and stay connected. MMS, short for Multimedia Messaging Service, is a technology that has become an integral part of our daily lives, enabling us to […]