Category: Messaging

In today’s digital landscape, businesses heavily rely on SMS and email campaigns to engage with customers and deliver timely, relevant messages. The shift towards digital marketing has increased customer engagement, accelerated delivery, and expanded personalization options. Email and SMS marketing is essential to digital strategies according to 44% of Chief Marketing Officers and they allocate […]

Introduction to Journaling Email journaling is the practice of preserving comprehensive records of all email communications within an organization. This approach stems from the need to maintain rigid, compliance-driven retention policies focused on auditing an entire organization’s email activities. Because journaled email messages are often required to satisfy on-demand audit and investigation requests, they must […]

Introduction AWS provides solutions to address industry challenges, enabling customers to address the risk of potentially significant financial and reputational damage. This blog discusses how customers that have adopted Amazon Pinpoint have been able to deliver time-sensitive messages reliably and securely. Specifically, it can mitigate the risk associated with reaching players who have voluntarily self-excluded […]

Introduction Amazon Simple Email Service (SES) includes a robust set of built-in tools, such as the Virtual Deliverability Manager (VDM), to help senders ensure optimal email deliverability. Additionally, deliverability data from email service providers like Postmaster Tools by Google can provide invaluable insights for all sending domain owners, including those using SES for bulk or […]

In today’s digital landscape, where email communication plays a vital role in business operations, keeping your email archive secure, compliant, and retrievable is crucial for any business. However, managing the large volume of email data can lead to operational difficulties, including regulatory compliance, maintaining an audit trail, and preventing data loss. That’s where Amazon Simple […]

Introduction Customers often ask us if the Amazon Simple Email Service (SES) inbound capabilities they use with applications hosted on AWS infrastructure can also be used to process and automate employee email hosted on public services like Google Workspace and Microsoft 365. The answer has typically been “yes, but with some limitations”, as until now, […]

When designing Amazon Simple Email Service’s (SES) Mail Manager, we often heard from customers about the “PST-file problem” inherent with user-side mailbox-based archiving. This occurs when, for a variety of reasons, end users decide to archive their emails to local PST files or other local storage. These PST files are fragile and easily corrupted. Furthermore, […]

In today’s digital landscape, efficient and secure email management is essential for businesses facing the complexities of cyber threats and regulatory compliance. Companies are seeking ways to safeguard against unauthorized access and apply audit rules, while maintaining operational efficiency. Amazon SES Mail Manager is designed to meet these challenges, offering a suite of features that […]

As a developer, marketing professional, or someone in the communications space, you’re likely familiar with the importance of SMS messaging in engaging customers and driving valuable interactions. However, you may have also encountered the growing challenge of artificially inflated traffic (AIT), also known as SMS pumping. A new report co-authored by Enea revealed that AIT […]

This is a 2024 update of the 2015 blog post “Amazon SES Best Practices: Top 5 Best Practices for List Management“. While the fundamental principles of effective email list management remain relevant, the landscape has evolved significantly over the past nine years. This updated post aims to provide Amazon Simple Email Services (SES) customers with […]