AWS Messaging & Targeting Blog

Category: Best Practices

10DLC Registration Best Practices to Send SMS with AWS End User Messaging

Updated 10/31/2024 to include additional Brand Registration steps for “Public Profit” companies What is 10DLC? Ten-Digit Long Code, or more commonly shortened as 10DLC, is intended specifically for sending Application-to-Person (A2P) SMS in the United States only. If you don’t send text messages to recipients in the US, then 10DLC doesn’t apply to you. 10DLC […]

How Amazon SES Mail Manager customers can prevent EchoSpoofing

Customers not using Amazon SES Mail Manager, or those leveraging the authenticated SMTP functionality, are not at risk of EchoSpoofing. In such cases, no further action is required. However, customers currently using or evaluating the unauthenticated SMTP relay feature of Amazon SES Mail Manager are strongly advised to review and implement the guidance provided in […]

Securing communications at the edge with AWS Wickr

Organizations that are looking to establish secure communication networks at the edge often encounter challenges. The use of disparate collaboration tools on personal and government-issued devices can make it difficult to protect sensitive data and avoid communication gaps. This blog post highlights four common communication issues that customers encounter when operating in disconnected (or intermittently […]

Leverage IAM Roles for email sending via SES from EC2 and eliminate a common credential risk

Notice to Readers: This blog post was revised on 10/23/2024 to bring the policies and examples more in line with the principle of least privilege access. The changes aim to minimize the scope of permissions granted and reduce the risk of over-privileged access. Please note that the example solution provided in this post is meant […]

Optimizing Email Deliverability: A User-Centric Approach to List Management and Monitoring

This is a 2024 update of the 2015 blog post “Amazon SES Best Practices: Top 5 Best Practices for List Management“. While the fundamental principles of effective email list management remain relevant, the landscape has evolved significantly over the past nine years. This updated post aims to provide Amazon Simple Email Services (SES) customers with […]

How to enable one-click unsubscribe email with Amazon Pinpoint

Amazon Pinpoint customers who use campaigns, journeys, or the SendMesages API to send more than 5,000 marketing email messages per day are considered “bulk senders”. If your organization meets this criteria, you are now subject to new requirements that were recently established by Google, Yahoo and other large ISPs/ESPs. These providers have mandated these requirements […]

An Overview of Bulk Sender Changes at Yahoo/Gmail

In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]

Amazon SES

Migrating to a cloud ESP: How to onboard to Amazon SES

Amazon SES: Email remains a powerful tool for businesses, whether for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email sending. Amazon SES is an email service that supports a variety of deployments like transactional emails, […]

How to investigate what happened to the email that was sent via SES but was never received in recipient inbox

How to investigate what happened to the email that was sent via SES but was never received in recipient inbox Amazon Simple Email Service (SES) is an email platform that provides an easy, cost-effective way for you to send and receive email using your own email addresses and domains. You can use SES for two […]