AWS Messaging & Targeting Blog

Tag: amazon ses

Increase your email engagement using AMP.

This blog introduces the use of Accelerated Mobile Pages (AMP) with Amazon Simple Email Service (SES). It provides you a guide on how to configure AMP, a ready AMP email template and a working code example that uses Amazon SES API to send the AMP email. AMP emails support components that recipients can interact without […]

How to implement multi tenancy with Amazon SES

In this blog post, you will learn how to design multi-tenancy with Amazon SES, as well as the fundamental best practices for implementing a multi-tenant architecture that can effectively handle bulk the email sending needs of your downstream customers. Amazon Simple Email Service (SES) is utilized by customers across various industries to send emails to […]

This depicts metrics like Sent, delivered, complaints.

Improving email deliverability with new virtual deliverability manager features

Background: Email deliverability is a critical aspect of email as it directly impacts the success of campaigns by ensuring that messages reach the intended recipients’ inboxes. It encompasses factors like avoiding spam filters, maximizing open rates, and minimizing bounces. Companies often encounter deliverability problems due to various reasons, such as poor sender reputation, inadequate list […]

Choosing the Right Domain for Optimal Deliverability with Amazon SES

As a sender, selecting the right domain for the visible From header of your outbound messages is crucial for optimal deliverability. In this blog post, we will guide you through the process of choosing the best domain to use with Amazon Simple Email Service (SES) Understanding domain selection and its impact on deliverability With SES, […]

Amazon SES – How to set up EasyDKIM for a new domain

What is email authentication and why is it important? Amazon Simple Email Service (SES) lets you reach customers confidently without an on-premises Simple Mail Transfer Protocol (SMTP) system. Amazon SES provides built-in support for email authentication protocols, including DKIM, SPF, and DMARC, which help improve the deliverability and authenticity of outgoing emails. Email authentication is […]

Deliverability Sessions: Managing Large Volume Spikes in Email

Introduction: In an ideal world of email deliverability, email is sent on a regular cadence to a normalized lists of subscribers and recipient email addresses with no major changes in pattern. Typically the volume, list members and content are relatively the same and mailbox providers (such as Gmail) begin to expect that schedule and those […]

How to set up Amazon Quicksight dashboard for Amazon Pinpoint and Amazon SES engagement events

In this post, we will walk through using Amazon Pinpoint and Amazon Quicksight to create customizable messaging campaign reports. Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that allows customers to connect with users over channels like email, SMS, push, or voice. Amazon QuickSight is a scalable, serverless, embeddable, machine […]

Replace traditional email mailbox polling with real-time reads using Amazon SES and Lambda

Integrating emails into an automated workflow for automated processing can be challenging. Traditionally, applications have had to use the POP protocol to connect to mail servers and poll for emails to arrive in a mailbox and then process the messages inline and perform actions on the message. This can be an inefficient mechanism and prone […]