AWS Messaging & Targeting Blog

Tag: email

How to send messages to multiple recipients with Amazon Simple Email Service (SES)

Introduction Customers frequently ask what is the best way to send messages to multiple recipients using Amazon Simple Email Service (SES) with the best deliverability and without exceeding the maximum recipient’s per message limit. In this blog, we will show you how to determine the best approach for sending a message to multiple recipients based […]

A Guide to Maintaining a Healthy Email Database

Introduction In the digital age, email remains a powerful tool for businesses to communicate with their customers. Whether it’s for marketing campaigns, customer service updates, or important announcements, a well-maintained email database is crucial for ensuring that your messages reach their intended recipients. However, managing an email database is not just about storing email addresses. […]

How to test email sending and monitoring

Introduction When setting up your email sending infrastructure and connections to APIs it is necessary to ensure proper setup. It is also important to ensure that after making changes to your sending pipeline that you verify that your application is working as expected. Not only is it important to test your sending processes, but it’s […]

What is BIMI and how to use it with Amazon SES

Introduction In this blog post I’d like to walk you through how to implement BIMI while using Amazon SES. For your information BIMI can be best described by the following excerpt from bimigroup.org: Brand Indicators for Message Identification or BIMI (pronounced: Bih-mee) is an emerging email specification that enables the use of brand-controlled logos within […]

Tracking email engagement with AWS Analytics services

Update: July 26, 2023 – This blog has now a script to automate its deployment. You can find it in this Github repository. Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, […]

Deliverability Sessions: Managing Large Volume Spikes in Email

Introduction: In an ideal world of email deliverability, email is sent on a regular cadence to a normalized lists of subscribers and recipient email addresses with no major changes in pattern. Typically the volume, list members and content are relatively the same and mailbox providers (such as Gmail) begin to expect that schedule and those […]

Architecture showing how to forward emails by content using Amazon SES

Forwarding emails automatically based on content with Amazon Simple Email Service

Introduction Email is one of the most popular channels consumers use to interact with support organizations. In its most basic form, consumers will send their email to a catch-all email address where it is further dispatched to the correct support group. Often, this requires a person to inspect content manually. Some IT organizations even have […]