Tag: AWS Lambda

In this post, we demonstrate a solution using Amazon Bedrock Agents, Amazon Bedrock Knowledge Bases, Amazon Bedrock Developer Experience, and Amazon Personalize that allow marketers to save time and deliver efficient personalized advertising using a generative AI enhanced solution. Our solution is a marketing agent that shows how Amazon Personalize can effectively segment target customers based on relevant characteristics and behaviors. Additionally, by using Amazon Bedrock Agents and foundation models (FMs), our tool generates personalized creative content specifically tailored to each purpose. It customizes the tone, creative style, and individual preferences according to each customer’s specific prompt, providing highly customized and effective marketing communications.

In this post, we demonstrate how Amazon Bedrock Guardrails can improve the robustness of the agent framework. We are able to stop our chatbot from responding to non-relevant queries and protect personal information from our customers, ultimately improving the robustness of our agentic implementation with Amazon Bedrock Agents.

This post is co-authored with Hernan Figueroa, Sr. Manager Data Science at Marubeni Power International. Marubeni Power International Inc (MPII) owns and invests in power business platforms in the Americas. An important vertical for MPII is asset management for renewable energy and energy storage assets, which are critical to reduce the carbon intensity of our […]

After data scientists carefully come up with a satisfying machine learning (ML) model, the model must be deployed to be easily accessible for inference by other members of the organization. However, deploying models at scale with optimized cost and compute efficiencies can be a daunting and cumbersome task. Amazon SageMaker endpoints provide an easily scalable […]

FORMULA 1 (F1) turns 70 years old in 2020 and is one of the few sports that combines real-time skill with engineering and technical prowess. Technology has always played a central role in F1; where the evolution of the rules and tools is built into the DNA of F1. This keeps fans engaged and drivers […]

Deep learning has revolutionized how we process and handle real-world data. There are many types of deep learning applications, including applications to organize a user’s photo archive, make book recommendations, detect fraudulent behavior, and perceive the world around an autonomous vehicle. In this post, we’ll show you step-by-step how to use your own custom-trained models […]

Millions of customers shop in brick and mortar stores every day. Currently, most of these retailers have no efficient way to identify these shoppers and understand their purchasing behavior. They rely on third-party market research firms to provide customer demographic and purchase preference information.

This blog post walks you how you can use AWS services to identify purchasing behavior of your customers. We show you:

How retailers can use captured images in real time.
How Amazon Rekognition can be used to retrieve face attributes like age range, emotions, gender, etc.
How you can use Amazon Athena and Amazon QuickSight to analyze the face attributes.
How you can create unique insights and learn about customer emotions and demographics.
How to implement serverless architecture using AWS managed services.

Note: AWS released Amazon Rekognition Video on November 29, 2017 which is now the preferred approach for analyzing videos and finding distinct people. Nevertheless, we continue to make this blog post available for educational purposes on how to use Amazon Rekognition. Amazon Rekognition makes it easy to detect, search for, and compare faces in images […]