AWS for M&E Blog
Category: Amazon CloudFront
Creating dynamic MediaPackage origin mappings using Amazon CloudFront and AWS Lambda@Edge
Customers taking advantage of the elastic, on demand nature of the AWS Media Services have the ability to spin up and tear down live streaming pipelines on demand and on an event by event basis. Entire media pipelines can be deployed from a template, for a single live event. Once the event is complete the […]
Loupe live shopping platform upgrades user experience with Amazon IVS
Designed for card collectors, live e-commerce platform Loupe connects buyers with small businesses across the US to provide on-demand access to sports cards 24/7. Loupe focuses on fostering a community through real-time chat and big, exciting, memorable moments. After completing a thorough vetting process, vendors can live stream sales via the platform, which supports web, […]
Resilient video encoding across multiple AWS regions
The need for resilient technology workloads transcends all industries. It is particularly important for the media and entertainment (M&E) industry because disruption of media workloads may lead to customer churn or brand tarnish. A misunderstanding of resilience as a concept can lead to workloads that may not have resilient architecture or workloads that are over-engineered. […]
Schedule live linear channel playout using AWS Elemental MediaTailor
Introduction Scheduling live linear TV playout for distribution via over-the-top (OTT) platforms is a common use case for media customers around the globe. This approach provides an opportunity to monetize content in multiple ways. For example, some OTT platforms provide a “before-TV experience” as a premium feature where viewers can watch their favorite content before […]
Interactive advertising with Amazon IVS
The ability to monetize live streaming content can be a challenge in the media and entertainment industry. For example, when streaming live content via social media platforms, options may not be available to advertise precisely the way you want within your show or event. In this post, the authors explain and demonstrate how to recognize […]
Atmosphere scales streaming service for businesses, unlocks new revenue potential with AWS
Where audiences dwell, advertisers follow. From restaurants and bars to gyms, medical offices, airports and beyond, ample opportunities exist for brands to reach consumers as they move through the day. Atmosphere is broadening access to these audiences in the US and internationally with its free ad-supported streaming service, built on cloud-based technologies from Amazon Web […]
How to delay live streaming using AWS Elemental MediaPackage
The ability to introduce a delay into live or real-time streaming video is a critical function for many content providers. There are several reasons a content provider might want to introduce a time lag to a live stream broadcast. Time zone differences: Delaying a live stream can accommodate viewers in different time zones, serving those […]
Monitoring QoS of virtual linear OTT channels with dynamic ad insertion
Overview This is part two of a blog series about virtual linear channel creation and management. The first blog post in the series discussed how to create virtual linear OTT channels that can sequentially deliver both video on demand (VOD) and live streaming video by defining a channel schedule in AWS Elemental MediaTailor using Channel […]
How Media.Monks avoided carbon emissions using AWS for remote production
This blog is authored by Lewis Smithingham, SVP of Innovation, Media.Monks and Wes Hovanec, Virtual Studios Lead, Media.Monks. Sustainability featured more prominently than ever at this year’s National Association of Broadcasters Show. NAB has been described as “the world’s largest annual convention for broadcasters and the broader media, entertainment and technology industries”. Responding to growing […]
FOX ups resolution, drops latency with AWS-powered streaming
Advanced video delivery workflow rolls out across the network’s digital sports coverage after reaching 7M peak viewers during 2023 NFL championship game FOX’s commitment to innovating its cloud-based media production and delivery platform continues to pay off as seen with its latest production for the 2023 National Football League (NFL) championship match up. An implementation […]