Category: Networking & Content Delivery

Amazon Web Services (AWS) is aligned with the MovieLabs 2030 Vision as a north star in understanding and solving industry challenges for the adoption of content production workloads in the cloud. Principle 1 of the MovieLabs 2030 Vision states that: “All assets are created or ingested straight into the cloud and do not need to […]

Free ad-supported streaming television (FAST) is taking off as consumers look to minimize content subscription fees. While Paramount, Roku, and Fox have already launched FAST offerings, getting one off the ground can be expensive and time-consuming, proving a barrier to entry for most content owners. Boston-based technology startup TVCoins is disrupting the market with its […]

This blog post was co-authored by Ryan Kirk, Cloud Architect and Cloud & DevOps Team Manager, Formula 1. Introduction As the Lead Cloud Architect and Team Manager at Formula 1, I am responsible for cloud engineering, DevOps, and on-premises Kubernetes platforms. A big part of my team’s function is looking at leveraging cloud technology to […]

Customers taking advantage of the elastic, on demand nature of the AWS Media Services have the ability to spin up and tear down live streaming pipelines on demand and on an event by event basis. Entire media pipelines can be deployed from a template, for a single live event. Once the event is complete the […]

Designed for card collectors, live e-commerce platform Loupe connects buyers with small businesses across the US to provide on-demand access to sports cards 24/7. Loupe focuses on fostering a community through real-time chat and big, exciting, memorable moments. After completing a thorough vetting process, vendors can live stream sales via the platform, which supports web, […]

The need for resilient technology workloads transcends all industries. It is particularly important for the media and entertainment (M&E) industry because disruption of media workloads may lead to customer churn or brand tarnish. A misunderstanding of resilience as a concept can lead to workloads that may not have resilient architecture or workloads that are over-engineered. […]

Introduction Scheduling live linear TV playout for distribution via over-the-top (OTT) platforms is a common use case for media customers around the globe. This approach provides an opportunity to monetize content in multiple ways. For example, some OTT platforms provide a “before-TV experience” as a premium feature where viewers can watch their favorite content before […]

This blog post was co-authored by Chris Wolford, Managing Director, Event & Media Technology at NASCAR. Introduction The National Association for Stock Car Auto Racing (NASCAR) has a rich history that dates back to the late 1940s. Over the years, NASCAR has become one of the most popular motorsport organizations in the world, giving fans […]

The ability to monetize live streaming content can be a challenge in the media and entertainment industry. For example, when streaming live content via social media platforms, options may not be available to advertise precisely the way you want within your show or event. In this post, the authors explain and demonstrate how to recognize […]

Where audiences dwell, advertisers follow. From restaurants and bars to gyms, medical offices, airports and beyond, ample opportunities exist for brands to reach consumers as they move through the day. Atmosphere is broadening access to these audiences in the US and internationally with its free ad-supported streaming service, built on cloud-based technologies from Amazon Web […]