AWS for Games Blog

AWS to showcase tools for breakthrough gaming experiences at GDC 2025

Experience first-hand how Amazon Web Services (AWS) for Games helps build breakthrough gaming experiences at the Game Developers Conference (GDC), March 17-21, 2025 at the Moscone Center in San Francisco.

Visit the demo-packed AWS booth (#S927):

  • Engage with purpose-built solutions from AWS that span the entire game development lifecycle.
  • Get hands-on within our Games Showcase area and stream games built on the new AWS game streaming capability, Amazon GameLift Streams.
  • Unlock direct-to-player game streaming at 1080p resolution, 60 frames per second to any device globally with a web browser.
  • Meet with AWS for Games experts to learn about the transformational power of generative AI and cloud game development.
  • Tap into AWS for Games services to quickly create game assets, accelerate development, and unlock new player acquisition, engagement and monetization opportunities.

Community connection

Join AWS, Amazon Games, Amazon Luna, Prime Gaming, and NVIDIA to celebrate the 20th anniversary of Women in Games International (WIGI) in San Francisco on Monday, March 17 at the annual Women in Games Panel and Networking event. Joanie Kraut, CEO of Women in Games International (WIGI), will moderate a panel discussion featuring Stephanie Latham (Roblox), Jen MacLean (Dragon Snacks Games), and Sarah Anderson (Amazon Games). You won’t want to miss this one—space is limited. RSVP now!

On Tuesday, March 18, a full day of insights awaits featuring leaders from AWS, Activision, Niantic, EA, Take-Two and more at the AWS sponsored Community Clubhouse at GDC, a free learning and networking hub for game professionals. Featured sessions include “Leveraging AI in Live Service Games” with AWS for Games Global Business Development Lead Shayan Sanyal from 2:40-3:40 PM, and “Reimagining Game Dev in the AI Era” featuring Andrei Muratov, AWS Head of Game Analytics from 10:50-11:50 AM. Reserve your spot for the all-day event.

Must-see AWS sessions at GDC 2025

Shining a light on AWS games customers innovating with the cloud, AWS will host five speaking sessions at GDC.

Wednesday, March 19

  • Effortless Game Launches: How League of Legends Runs at Scale on AWS
    • 10:30am to 11:00am | Room WH2011
    • Discover how Riot Games, the studio behind League of Legends and VALORANT, revolutionized their game server infrastructure with AWS. Explore how they used AWS auto scaling to significantly cut their game server fleet costs and boost their availability to rapidly respond to shifts in player demand. Find out more about a flexible Game Provisioning Platform they developed that can automatically spin up game services tailored to the unique requirements of different Riot titles.
  • Green Light: Unleashing Squid Game on Amazon GameLift
    • 11:30am to 12:00pm | Room WH2011
    • With the release of Squid Game Season 2, Netflix created a companion game that takes place in the universe and allows players to play in games inspired by the show. Join the team behind Netflix’s Squid Game Unleashed as they lead you through building the backend for a fast-based action mobile game. Learn about hard-won lessons in scalability, deployment, and testing, and how the development team used Amazon GameLift to ship the game quickly.
  • Unleash Game Streaming with Amazon GameLift Streams
    • 2:00pm to 3:00pm | Room WH2024
    • Join AWS for Games along with Epic Games, Jackbox Games, Ludeo, and Xsolla to learn all about Amazon GameLift Streams, a new AWS capability that helps developers deliver high frame rate, low-latency game streaming globally to any device with a web browser. Learn about how Amazon GameLift Streams unlocks new distribution and engagement models made possible only by game streaming. You will learn how to build your own game distribution channels, offer instant-on playable demos, explore new game modes, and reach new players on different devices all without modifying your game code.

Thursday, March 20

  • Building Games with Unreal Engine Horde on AWS
    • 2:00pm to 2:30pm | Room WH2011
    • Unlock the power of Epic’s new Horde build platform and Unreal Build Accelerator (UBA) running on AWS. Developers can learn how to quickly get started with the same tools that Epic Games uses internally to build Unreal Engine and Fortnite by using the Cloud Game Development Toolkit, a new open-source project maintained by the AWS for Games Solutions Architecture team. The session will show developers how to drive efficiencies leveraging this service, and will also delve into the Cloud Game Development Toolkit and how it can simplify deployment of common game infrastructure.
  • How Game Streaming Creates New Opportunities for Jackbox Games
    • 2:30pm to 3:00pm | Room WH2011
    • Working with Amazon GameLift Streams technology running on AWS GPUs, Jackbox Games is developing a game streaming service that will allow new audiences to experience the fun of its unique brand of party games. What’s even more interesting, streaming will enable Jackbox to rethink ways users interact with games and explore different experiences that weren’t possible before. Join Jackbox Games as they share future plans for this transformational new streaming service.

Experience, explore—and PLAY!

Designed to reflect the game development lifecycle, the AWS for Games booth at GDC will offer four main areas for exploration: Cloud Game Development, Game Content Creation, Backend and Infrastructure, and Player Acquisition, Engagement, and Monetization. Each space features two demo stations, and an opportunity to dive deep with AWS for Games solution industry experts.

Attendees will be welcomed by a generative AI-powered Metahuman booth guide displayed in a life-size holographic Proto box. You can ask the virtual avatar questions about the on-site technology demos and AWS presence at GDC—receiving answers created using the Amazon Nova foundational model. The booth will be centered around an experiential ‘Games Showcase’ area, where attendees can get hands-on and stream games leveraging the new Amazon GameLift Streams capability. Popular titles built on AWS such as Overcooked 2, Jackbox Games’ hit party games, Hitman, Atari 50: The Anniversary Celebration, and more will be available to play across a variety of devices.

Dedicated demo stations include:

Cloud Game Development
Increase developer velocity and achieve globally distributed collaboration with the broadest set of services and solutions from AWS and partners
·      Virtual workstations & build acceleration: Learn how game teams can build flexible, low-latency infrastructure to support distributed team collaboration, large asset management and build automation.
·      Build distribution & playtesting: Studios can leverage Amazon GameLift Streams to remotely access and test the latest game builds instantly, without the need for complex installations or downloads.

Game Content Creation
Prototype and create game assets, render cut-scenes, and create custom in-game experiences
·      Generative AI powered mood board: Explore how a generative AI-powered mood board, featuring Amazon Nova, can be used to brainstorm character and world designs.
·      Virtual art department & AWS Deadline Cloud: Running Virtual Art Department (VAD) workflows on AWS, game artists and designers can remove bottlenecks and streamline the building of game assets.

Backend and Infrastructure
Run multiplayer games in the cloud at scale with secure, resizable compute capacity, while leveraging the AWS global infrastructure to provide a low latency player experience globally
·      Containers on Amazon GameLift Servers: See how effortless it is to run any multiplayer game project on Amazon GameLift Servers utilizing the new containers feature for streamlined and fast packaging and deployment.
·      Game streaming using Amazon GameLift Streams: Developers can quickly build a scalable, browser-based game streaming platform that delivers AAA games in 1080p at 60 fps with Amazon GameLift Streams.

Player Acquisition, Engagement, and Monetization
Extend the life of your game and accelerate business growth by focusing on acquisition, engagement, and monetization
·      Personalized experiences with AI: AWS artificial intelligence services make it easier than ever to personalize any aspect of the player journey with accessible, low/no-code tools.
·      Merch2Player with Amazon Anywhere: Merch2Player, powered by Amazon Anywhere and Unreal Engine, brings the thrill of physical rewards to virtual adventures, transforming digital triumphs into tangible rewards.

Additionally, get access to AWS experts and meet directly with experienced game industry leaders. Learn more about how generative AI and cloud-based solutions from AWS for Games are transforming the future of gaming. Book a meeting or stop by the booth (#S927) to learn more.

AWS has over 16 years of experience supporting the largest games. AWS and over 300 AWS for Games Partners offer the broadest and deepest set of purpose-built services and pre-built solutions that empower game developers to build, run, and grow breakthrough gaming experiences.

Check out the AWS for Games at GDC event webpage or follow AWS for Games on LinkedIn for the latest updates. We look forward to seeing you at GDC!

Jeff Harris

Jeff Harris

Jeff Harris is the Global Industry Marketing Lead for Games at AWS. Jeff drives the marketing strategy for AWS for Games services and solutions to help media & entertainment and game development companies accelerate their cloud transformation.

David Holladay

David Holladay

David Holladay is the head of AWS for Games Product Marketing.