Category: Sports

Picture one of the most anticipated matchups of the NFL football season with the clock winding down. The quarterback hands off the football to the running back, who is met by a wall of defenders at the line of scrimmage. In this moment, it’s unclear if the running back will evade a tackle and make […]

In the high-stakes world of professional football, every fraction of a second counts. A defender’s split-second decision can be the difference between a game-changing tackle and a touchdown. For years, the National Football League (NFL) has sought to quantify these crucial moments, but the complexity of measuring the different factors contributing to a made or […]

PGA TOUR harnesses generative AI for real-time, contextualized play-by-play commentary, enhancing fan engagement across multiple channels and languages.

Discover how the NFL uses AWS technology to transform fan engagement, offering personalized experiences and real-time insights through a cutting-edge data platform. When Paul Ballew became Chief Data & Analytics Officer at the National Football League (NFL) in 2021, one of his key priorities was to develop a unified view of the League’s fans across […]

With such an abundance of National Footb­all League (NFL) programming available to modern fans, it’s easy to forget that coverage was once limited to game day broadcasts. Since launching in 2003, NFL Media has evolved into a sports entertainment powerhouse, publishing content through its own and partner channels, and a direct-to-consumer app. In addition to […]

This blog is co-authored by William Reyes, Data Engineer, MLSE, Sport Performance Lab. How MLSE developed a cloud-based rapid prototyping solution to reduce time-to-insight In the dynamic world of professional sports, analytics and data-driven decision-making offer competitive advantage to sports teams and leagues. New avenues for competitive advantage have emerged as the varieties of performance […]

This year, Amazon Web Services (AWS) debuts the first-ever generative AI-inspired trophy at the FORMULA 1 AWS GRAND PRIX DU CANADA 2024 June 7 – 9 in Montreal, Canada. AWS designers and marketers collaborated with FORMULA 1 (F1) and the AWS Generative AI Innovation Center to explore trophy designs that capture the elegance of F1 […]

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. In this blog post, we explain how Warner Bros. Discovery (WBD), a global media and entertainment company, used serverless components from Amazon Web Services (AWS) to improve […]

At the National Association of Broadcasters (NAB) Show 2024, held annually in Las Vegas, Nevada, generative artificial intelligence (AI) was a prevailing theme—from technology demonstrations to speaking sessions, interactive installations, and more. On the NAB Main Stage, Thursday Night Football’s Kaylee Hartung led a lively generative AI-focused session comprising panelists Amazon Web Services (AWS) Vice President of AI Products Dr. Matt Wood, AWS Global Leader of Strategic Business Development for Sports Julie Souza, NFL Deputy CIO Aaron Amendolia, and PGA TOUR Senior Vice President of Digital Operations Scott Gutterman.

Millions of Bundesliga (also known as Deutsche Fußball Liga or DFL) fans from around the world rely on the German soccer league’s official Bundesliga App for insights into real-time match statistics, in-depth player and club profiles, and more. Fans use it daily to follow their favorite team and players—especially during a match. The app is […]