AWS for M&E Blog

Category: Sports

Building a Digital Athlete: Using AI to rewrite the playbook on NFL player safety

Just as National Football League (NFL) players train and practice to constantly improve, the NFL continually seeks new ways to make the game safer for its players, and more exciting for fans. A key element of this effort is development of the Digital Athlete, a joint effort between the NFL and Amazon Web Services (AWS) […]

Behind the scenes: AWS real-time architecture for Bundesliga Match Facts

This blog was co-authored by Alexander Smirnoff, Senior Cloud Applications Developer, and Kirill Serykh, Data Scientist, from Sportec Solutions AG. Figure 1: Bundesliga Match Facts showing real-time in-game statistics Bundesliga, Germany’s premier football league, uses Amazon Web Services (AWS) to deliver near real-time statistics and in-depth in-game insights called Bundesliga Match Facts (BMF). These statistics […]

Create Fan360 data products on AWS

Introduction The blog post Better understand sports fan data with Fan360 on AWS introduces how a Fan360 data mesh architecture can help sport entities enrich insights through data collaboration within the organization, with third parties, partners, and sponsors. Insights and collaboration can be used to build new avenues for monetization. Creating an effective data product in your Fan360 data […]

Better understand sports fan data with Fan360 on AWS

Introduction Companies and businesses of all sizes across industries now consider acquiring data-driven insights from their customer base as a key priority. Sports entities (teams, leagues, sport broadcasters and partners) are no different. Understanding their global, diverse, and distributed fan-bases is critical to their business strategies. Sports fans interact with their favorite sports and teams […]

AWS and NHL unveil new NHL EDGE IQ Ice Tilt metric to help measure momentum during the game

Ice Tilt helps crack the code on how action on the ice translates to momentum shifts within the game While traditional stats like goals scored and save percentage are straightforward to track, more nuanced aspects of a hockey game have been deemed immeasurable – until now. For the first time ever, the National Hockey League […]

Race to the Cloud demo with car and driver

M&E and Sports at re:Invent 2023

From the Rec Center at Mandalay Bay to the AWS for Industries Pavilion at the Venetian, the influence of Media & Entertainment (M&E), and Sports was readily apparent at AWS re:Invent 2023. Held November 27 – December 1 in Las Vegas, the annual AWS event welcomed attendees from around the world to learn from AWS […]

PGA TOUR win probability model powered by AWS

Driving advanced golf analytics In the world of professional sports, data-driven insights have become a game-changer for players and fans alike, revolutionizing the way we understand player performance, game strategies, and the very dynamics of the sport itself. The game of golf, long associated with tradition and precision, has recently embraced the power of advanced […]

IMG ARENA predicts golfer performance with Amazon SageMaker

In an era of advanced analytics, fans of professional sports expect more than subjective commentary as part of the viewing experience. They seek data-driven insights, which is where company IMG ARENA (IMGA) excels. Harnessing the power of official sports data to deliver fan-centric experiences, IMGA has helped rights holders, the media, and betting industries offer […]

Feel the Pressure with new online game ‘Playbook Pass Rush’ from AWS and NFL Next Gen Stats

Are you ready to test your strategic skill and jump head first into the world of National Football League (NFL) analytics? Look no further than the immersive online game “Playbook Pass Rush” developed by AWS and the NFL Next Gen Stats team. Whether you’re a football enthusiast with a penchant for game strategy or just […]

M&E and Sports programming highlights at re:Invent 2023

Each year, thousands of attendees from around the world come to Las Vegas for AWS re:Invent. The Amazon Web Services (AWS) event offers an expansive array of presentations, panel discussions, hands-on learning sessions, networking opportunities, and more. To help attendees navigate relevant sessions and events, the AWS for Media and Entertainment (M&E) team has created […]