AWS for M&E Blog

Category: Artificial Intelligence

Animaj accelerates 3D pipeline to streamline kids’ animation with AWS

In less than three years, French startup Animaj made a name for itself in media production for kids. The company, founded in 2022, specializes in transforming intellectual property (IP) into bite-sized programming for 2-9 year-olds around the world. Animaj taps 3D animation vendors to deliver content for Pocoyo, Kidibli, Hey Kids, and Rabbids Invasion. It […]

Unlock the value of Media Archives with AWS

Efficiently managing vast media archives remains a significant challenge for content owners, particularly when faced with insufficient metadata for quick asset discovery and reuse. Traditional approaches to archive enrichment—whether through human effort and/or machine learning (ML)—often prove prohibitively expensive or time-consuming. In the following, we describe an innovative approach combining generative AI with ML to […]

Reinvent live sports search with generative AI on AWS

Imagine asking your TV, “When’s the next Formula One race?” and instantly getting accurate results. This is the future of live sports search, powered by generative AI. In an era where viewers expect quick and relevant information, traditional search methods often miss the mark, but a revolutionary solution is taking shape. Generative AI is transforming […]

How the Seattle Seahawks streamline game-day coverage using AI

AI-powered content automation system revolutionizes the Seattle Seahawks’ digital strategy, streamlining distribution of digital content, automating video uploads, transcripts, and summaries to enhance fan experience.

How the PGA TOUR uses machine learning and generative AI from AWS to enhance Media Asset Management

This blog was co-written by Byron Chapman, Director Media Asset Management & Media Workflows, PGA TOUR and Andres Carjuzaa, Co-Founder & CTO, Around. The PGA TOUR is the world’s premier membership organization for touring professional golfers. It co-sanctions tournaments on the PGA TOUR along with several other developmental, senior, and international tournament series. Housing, managing, […]

AWS Direct-to-Consumer & Streaming showcase at IBC 2024

The Amazon Web Services (AWS) for Media & Entertainment (M&E) Direct-to-Consumer & Streaming solution area provides services and solutions to help M&E companies prepare, deliver, personalize, and monetize their content across multiple platforms and channels and to provide rich customer experiences with live, linear, and on-demand content. At IBC Show 2024 September 13—16 in Amsterdam, […]

Maple Leaf Sports & Entertainment debuts generative AI video editor to deliver content to fans faster

This blog post was co-authored by Ryan Khurana, Lead, Machine Learning and Advanced Analytics, MLSE. In today’s social media-fueled 24/7 news and entertainment cycle, speed is of the essence, especially when it comes to sports coverage. Every pivotal moment has endless re-watch value, enabling a plethora of stories to be produced from vast archives. This […]

Dynamic FAST channels powered by Amazon Bedrock

In today’s streaming landscape, personalization and an enhanced user experience are paramount. This walk-through proposes a dynamic Free Ad-supported Streaming Television (FAST) channels solution integrated with generative AI to enrich the user experience. This solution achieves personalization based on targets, segments and any other information related to the user. By delivering personalized content, FAST channels […]

Beyond the box score: AWS and NFL AI-powered Tackle Analysis

Picture one of the most anticipated matchups of the NFL football season with the clock winding down. The quarterback hands off the football to the running back, who is met by a wall of defenders at the line of scrimmage. In this moment, it’s unclear if the running back will evade a tackle and make […]

A new take on tackling: NFL Next Gen Stats and AWS bring data to the gridiron

In the high-stakes world of professional football, every fraction of a second counts. A defender’s split-second decision can be the difference between a game-changing tackle and a touchdown. For years, the National Football League (NFL) has sought to quantify these crucial moments, but the complexity of measuring the different factors contributing to a made or […]