Category: AWS Lambda

For race organizers and sports teams, providing near real-time participant tracking across vast distances has traditionally required extensive physical infrastructure. With Amazon Location Service, you can now deliver immersive fan experiences by tracking athletes from motorsports to marathons at scale in the cloud. Whether it’s motorsports, cycling, running, or sailing, knowing participants’ locations in near […]

Imagine asking your TV, “When’s the next Formula One race?” and instantly getting accurate results. This is the future of live sports search, powered by generative AI. In an era where viewers expect quick and relevant information, traditional search methods often miss the mark, but a revolutionary solution is taking shape. Generative AI is transforming […]

In today’s streaming landscape, personalization and an enhanced user experience are paramount. This walk-through proposes a dynamic Free Ad-supported Streaming Television (FAST) channels solution integrated with generative AI to enrich the user experience. This solution achieves personalization based on targets, segments and any other information related to the user. By delivering personalized content, FAST channels […]

At the 2024 International Broadcasting Convention (IBC), Amazon Web Services (AWS) will unveil the Cloud Native Agile Production (CNAP) project, an open-source initiative aimed at accelerating the creation and delivery of media during live production. Developed in collaboration with BBC’s research and development (R&D) team, Sky, and AWS Partners, including Adobe and CuttingRoom, CNAP debuts […]

Common Media Client Data (CMCD) is a valuable tool in the streaming industry, used to collect quality of service metrics across video players. However, the absence of native iOS support has hindered analytics capabilities for a significant portion of the mobile ecosystem, affecting widespread adoption. iOS 18 changes that. The latest update to HTTP Live […]

The media and entertainment (M&E) industry is experiencing extensive transformation, driven by evolving consumer expectations, the rise of competing streaming platforms, and the increasing importance of data-driven insights. As content libraries continue to grow, many media organizations recognize the need to migrate valuable legacy assets to the cloud. By doing so, they unlock opportunities to […]

Many football (or soccer, in the United States) fans follow teams and leagues from around the world, regardless of their native country or continent. What truly matters is their love for the game and their devotion to specific teams or players abroad. However, fans may encounter difficulty accessing live game updates for their favorite foreign team, […]

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. In this blog post, we explain how Warner Bros. Discovery (WBD), a global media and entertainment company, used serverless components from Amazon Web Services (AWS) to improve […]

Generative AI offers exciting new possibilities for creatives. In this blog series, we explore different generative AI models for image editing. In Part 1, we developed an AI-powered eraser using Segment Anything Model (SAM) and Big LaMa model hosted on Amazon SageMaker. In just a few clicks, we can remove any unwanted objects from an image. […]

Reader engagement is key for any publisher and directly correlates to revenue growth. One of the best mechanisms to increase reader engagement is personalization. Prior to the mainstream availability of generative AI foundation models (FMs), personalization was, and still is, achieved by understanding patterns in reader behaviour and surfacing content relevant to them. Amazon Bedrock […]