AWS for M&E Blog

Category: Compute

How Synamedia delivers an optimized on-demand viewing experience with Cloud DVR on AWS

This post was co-authored by Meir Lehrer, Senior Director Video Network Product Management, Synamedia. As the TV viewership experience has become more personalized and ubiquitous, service providers must make sure their subscribers’ favorite shows are available to watch anytime and anywhere. A modern Cloud-based Digital Video Recording (cDVR) solution becomes a critical feature for Multichannel […]

Optimizing streaming media workflows to reduce your carbon footprint, Part I

As awareness grows around the importance of reducing an organization’s carbon footprint, media workflow architects are increasingly interested in understanding the environmental impacts of the workloads they design. One overall resource offered by Amazon Web Services (AWS) cloud architects is the Sustainability Pillar of the AWS Well-Architected Framework (WAF), which provides design principles, operational guidance, […]

Revolutionizing fan engagement: Bundesliga generative AI-powered live commentary

Many football (or soccer, in the United States) fans follow teams and leagues from around the world, regardless of their native country or continent. What truly matters is their love for the game and their devotion to specific teams or players abroad. However, fans may encounter difficulty accessing live game updates for their favorite foreign team, […]

Streamline ad monetization with Prebid Server Deployment on AWS

Today, Amazon Web Services (AWS) announces the general availability of Prebid Server Deployment on AWS. This new solution empowers AWS customers to monetize their content with programmatic advertising at scale across web, mobile, connected TV, gaming, and other properties by quickly and easily deploying Prebid Server, an open-source solution for real-time ad monetization, in their […]

Maple Leaf Sports & Entertainment gains an edge with an assist from AWS

This blog is co-authored by William Reyes, Data Engineer, MLSE, Sport Performance Lab. How MLSE developed a cloud-based rapid prototyping solution to reduce time-to-insight In the dynamic world of professional sports, analytics and data-driven decision-making offer competitive advantage to sports teams and leagues. New avenues for competitive advantage have emerged as the varieties of performance […]

How GoPro optimized its media transcoding pipeline at scale with Amazon EC2 Spot Instances

This blog was co-authored by Vlad-Alexandru Voinea, DevOps Engineer at GoPro, and Zaven Boni, DevOps Manager at GoPro. GoPro helps the world capture and share imagery in immersive and exciting ways. Since its founding in 2002, the brand has produced versatile cameras and software tools to help its customers get the most value and enjoyment […]

How Warner Bros. Discovery uses audio analysis to improve data accuracy and enrich the fan experience

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. In this blog post, we explain how Warner Bros. Discovery (WBD), a global media and entertainment company, used serverless components from Amazon Web Services (AWS) to improve […]

Sky accelerates innovation with new software-defined encoding platform built on AWS

Optimizing the audience experience is a central focus for Sky, one of Europe’s leading media and entertainment companies and part of Comcast Corporation. To make that happen, Sky’s engineering teams are continuously advancing technology workflows from content creation through delivery behind the scenes. With video encoding, packaging, and distribution a crucial piece of that puzzle, […]

NHL breaks the ice with cutting-edge live cloud production powered by AWS

Live sports production has followed the same formula for decades. To send broadcasts out to fans, production teams have relied on massive production trucks to distribute game feeds from arenas to a fixed control room with workstations and production gear. The National Hockey League (NHL), one of the biggest sports leagues worldwide, is shaping the […]

Generative AI assists creative workflows with text-guided inpainting and outpainting using Amazon Bedrock – Part 2

Generative AI offers exciting new possibilities for creatives. In this blog series, we explore different generative AI models for image editing. In Part 1, we developed an AI-powered eraser using Segment Anything Model (SAM) and Big LaMa model hosted on Amazon SageMaker. In just a few clicks, we can remove any unwanted objects from an image. […]