AWS for M&E Blog

Category: Events

Managing the history of the NFL

With such an abundance of National Footb­all League (NFL) programming available to modern fans, it’s easy to forget that coverage was once limited to game day broadcasts. Since launching in 2003, NFL Media has evolved into a sports entertainment powerhouse, publishing content through its own and partner channels, and a direct-to-consumer app. In addition to […]

Charting the journey to IP video distribution

IP video distribution is transforming the content journey, and paving the way to a more cost-efficient, sustainable future for the broadcast industry. While largely invisible to the consumer, the transition to IP has required a convergence of great technological minds. Diving deeper into the topic, Amazon Web Services (AWS) Principal GTM Specialist Rory McVicar caught […]

Advertising Week Europe 2024: Navigating the new media landscape

Media and entertainment (M&E) companies have experienced rapid change in recent years, driven by the accelerated adoption of new viewing platforms, changing consumer behavior, and evolving business models. M&E organizations recognize the need for data-driven advertising and increasingly focus on monetizing content while containing costs. At the same time, the more things change, the more […]

The AWS Cannes Lions 2024 attendee guide

The Cannes Lions International Festival of Creativity brings together thousands of advertising, marketing, and media and entertainment (M&E) professionals from around the world. This year, the event kicks off on June 17. Amazon returns to Cannes Lions with a new look for the Amazon Port: “A’Maison: The House of Amazon”, which draws inspiration from the […]

Riding the wave of industry disruption in VFX and animation

Any industry that relies on technology inherently deals with disruption, and this includes the media and entertainment. What’s less definitive is how frequently waves of change occur and what impact they may have. Each new technological advancement can present challenges and opportunities, a theme that was readily apparent at a recent Amazon Web Services (AWS) for Media & Entertainment Symposium panel featuring VFX and animation industry leaders. The group came together to discuss the most pressing industry-wide disruptions, including the rapid emergence of generative artificial intelligence (AI), and predictions for the year ahead.

Highlights from NAB Show 2024

More than 61,000 media and entertainment (M&E) industry professionals from 163 countries gathered in Las Vegas, Nevada, earlier this month to network, explore emerging technologies, and discuss the trends shaping the future of content production, delivery, and monetization at NAB Show 2024. Amazon Web Services (AWS) pulled out all the stops for the show, including […]

AWS supports the second multi-partner live cloud production interoperability workshop

In April 2022, Amazon Web Services (AWS) launched the Live Cloud Production (LCP) Initiative with the objective of bridging technology gaps and expanding our broadcast solution portfolio in collaboration with AWS Partners. The aim is to deliver outcomes that benefit our current and future partners, customers, and the M&E community as a whole. In the […]

AWS to showcase live broadcast workflows, generative AI, and more at NAB 2024

As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show’s motto, ‘Where Content Comes to Life,’ with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, […]

Race to the Cloud demo with car and driver

M&E and Sports at re:Invent 2023

From the Rec Center at Mandalay Bay to the AWS for Industries Pavilion at the Venetian, the influence of Media & Entertainment (M&E), and Sports was readily apparent at AWS re:Invent 2023. Held November 27 – December 1 in Las Vegas, the annual AWS event welcomed attendees from around the world to learn from AWS […]

Streaming Success: AWS empowers the LATAM Media and Entertainment Industry at Nextv Mexico Conference

With a total population of 660 million and $6 trillion in GDP, Latin America is a fast-growing region that is also home to some of the heaviest internet users in the world – Brazil clocks in with 9.3 hours of average daily usage and Mexico with 7.8 hours per day, compared to 7 hours per […]