Category: Generative AI

The AWS Media & Entertainment, Games, and Sports team is set to make an impact in New York City this week, participating in Advertising Week and NAB Show in New York, with plans to showcase how AWS empowers media and entertainment companies to boost content monetization, foster customer engagement across multiple platforms, and run broadcast […]

The Amazon Web Services (AWS) for Media & Entertainment (M&E) Direct-to-Consumer & Streaming solution area provides services and solutions to help M&E companies prepare, deliver, personalize, and monetize their content across multiple platforms and channels and to provide rich customer experiences with live, linear, and on-demand content. At IBC Show 2024 September 13—16 in Amsterdam, […]

This blog post was co-authored by Ryan Khurana, Lead, Machine Learning and Advanced Analytics, MLSE. In today’s social media-fueled 24/7 news and entertainment cycle, speed is of the essence, especially when it comes to sports coverage. Every pivotal moment has endless re-watch value, enabling a plethora of stories to be produced from vast archives. This […]

In today’s streaming landscape, personalization and an enhanced user experience are paramount. This walk-through proposes a dynamic Free Ad-supported Streaming Television (FAST) channels solution integrated with generative AI to enrich the user experience. This solution achieves personalization based on targets, segments and any other information related to the user. By delivering personalized content, FAST channels […]

Common Media Client Data (CMCD) is a valuable tool in the streaming industry, used to collect quality of service metrics across video players. However, the absence of native iOS support has hindered analytics capabilities for a significant portion of the mobile ecosystem, affecting widespread adoption. iOS 18 changes that. The latest update to HTTP Live […]

With the annual International Broadcasting Convention (IBC) around the corner, Amazon Web Services (AWS) is gearing up to showcase the latest media & entertainment (M&E) innovations from artificial intelligence (AI) to live cloud production solutions. In addition to hosting meetings and demos in its double-decker stand (5.C90) in Hall 5 at the RAI from September […]

The media and entertainment (M&E) industry is experiencing extensive transformation, driven by evolving consumer expectations, the rise of competing streaming platforms, and the increasing importance of data-driven insights. As content libraries continue to grow, many media organizations recognize the need to migrate valuable legacy assets to the cloud. By doing so, they unlock opportunities to […]

PGA TOUR harnesses generative AI for real-time, contextualized play-by-play commentary, enhancing fan engagement across multiple channels and languages.

This post was co-authored by Chris McGuire, SVP Products, ThinkAnalytics. ThinkAnalytics is an AWS ISV Partner specializing in personalized content discovery, metadata, viewer insight, and targeted advertising for media and entertainment. ThinkAnalytics offers tools for AI-powered content recommendations, channel creation, and scheduling. Major broadcasters and streaming services around the world use the company’s products. At […]

Many football (or soccer, in the United States) fans follow teams and leagues from around the world, regardless of their native country or continent. What truly matters is their love for the game and their devotion to specific teams or players abroad. However, fans may encounter difficulty accessing live game updates for their favorite foreign team, […]