Category: Media & Entertainment

See how NFL stars Maxx Crosby, Josh Allen, and DK Metcalf used AWS generative AI to design cause-focused cleats—and now you can too The National Football League’s (NFL) “My Cause My Cleats” initiative has fused sports and philanthropy since 2016, inviting fans to connect with players’ personal causes displayed on custom-designed cleats. This year, the […]

Architecting a highly resilient solution for streaming premium live sports events, concerts, or news is critical to delight viewers with a high quality of experience (QoE). Deploying your video delivery workflow in two different Amazon Web Services (AWS) Regions is one way to provide extra redundancy. Region failover can mitigate impacts to workflows and even […]

AWS re:Invent, the biggest Amazon Web Services (AWS) event of the year, is almost here! Attendees will hear from AWS leaders about the latest cloud and generative artificial intelligence (AI) innovations during keynotes throughout the event. They’ll also have the opportunity to dive deep with AWS subject matter experts, customers, and partners in breakout sessions […]

In less than three years, French startup Animaj made a name for itself in media production for kids. The company, founded in 2022, specializes in transforming intellectual property (IP) into bite-sized programming for 2-9 year-olds around the world. Animaj taps 3D animation vendors to deliver content for Pocoyo, Kidibli, Hey Kids, and Rabbids Invasion. It […]

For race organizers and sports teams, providing near real-time participant tracking across vast distances has traditionally required extensive physical infrastructure. With Amazon Location Service, you can now deliver immersive fan experiences by tracking athletes from motorsports to marathons at scale in the cloud. Whether it’s motorsports, cycling, running, or sailing, knowing participants’ locations in near […]

Video platforms are increasingly using advertising for monetization, both in free-to-air and subscription-based services. The latter often now offer ad-supported pricing models, allowing users to access content at a discounted subscription price in exchange for viewing ads. Implementing ad insertion into a live streaming platform requires careful planning and integration with multiple systems (including video […]

The need for organizations and users to stream video to TVs, set-top-boxes, mobile viewers and websites is growing. As video streaming demands are surging, and so are costs. This blog walks you through visualizing and improving Amazon Web Services (AWS) Elemental MediaLive reservation utilization by creating an Amazon QuickSight dashboard using AWS Cost and Usage […]

When Amazon Web Services (AWS) launched Amazon Elastic Transcoder in 2013 it served an important role in providing customers with a managed service for video-on-demand (VOD) transcoding. Since the release of AWS Elemental MediaConvert in 2017, continued improvements and new features have made it the more performant, cost-effective, and feature-rich VOD transcoding service. MediaConvert offers […]

When Amazon Web Services (AWS) launched AWS Elemental MediaStore during AWS re:Invent 2017, it served an important role in augmenting Amazon Simple Storage Service (Amazon S3) to provide robust live video origination. Over the last six years, Amazon S3 has made functional and performance improvements that make it more suitable as a live video streaming […]

Efficiently managing vast media archives remains a significant challenge for content owners, particularly when faced with insufficient metadata for quick asset discovery and reuse. Traditional approaches to archive enrichment—whether through human effort and/or machine learning (ML)—often prove prohibitively expensive or time-consuming. In the following, we describe an innovative approach combining generative AI with ML to […]