Category: Broadcast

In the high-stakes world of professional football, every fraction of a second counts. A defender’s split-second decision can be the difference between a game-changing tackle and a touchdown. For years, the National Football League (NFL) has sought to quantify these crucial moments, but the complexity of measuring the different factors contributing to a made or […]

Representatives from AWS Partners, AWS Solutions Architecture, and Prime Video at the July 2024 JPEG XS interop in Culver City, CA. At the end of July 2024, Amazon Prime Video in Culver City, CA, hosted an interoperability workshop for multiple Amazon Web Services (AWS) partner hardware and software vendors that use the JPEG XS video […]

At the 2024 International Broadcasting Convention (IBC), Amazon Web Services (AWS) will unveil the Cloud Native Agile Production (CNAP) project, an open-source initiative aimed at accelerating the creation and delivery of media during live production. Developed in collaboration with BBC’s research and development (R&D) team, Sky, and AWS Partners, including Adobe and CuttingRoom, CNAP debuts […]

With the annual International Broadcasting Convention (IBC) around the corner, Amazon Web Services (AWS) is gearing up to showcase the latest media & entertainment (M&E) innovations from artificial intelligence (AI) to live cloud production solutions. In addition to hosting meetings and demos in its double-decker stand (5.C90) in Hall 5 at the RAI from September […]

PGA TOUR harnesses generative AI for real-time, contextualized play-by-play commentary, enhancing fan engagement across multiple channels and languages.

In today’s digital landscape, content creators seek ways to optimize media workflows without compromising video quality. AWS Elemental MediaConvert, a cloud-based transcoding service, offers a bandwidth reduction filter (BRF) to streamline video delivery and maintain visual fidelity. Amazon Web Services (AWS) delivered the bandwidth reduction filter to prioritize both bandwidth efficiency and high-quality video output. […]

Introduction AWS Elemental MediaConvert, a cloud-based video transcoding service from Amazon Web Services (AWS) now features the ability to create Broadcast Mix audio description (AD) outputs from Receiver Mix AD sources. Interpreting control track data in the source, MediaConvert dynamically mixes AD commentary into audio outputs during the transcode process. A recent consultation by the […]

As awareness grows around the importance of reducing an organization’s carbon footprint, media workflow architects are increasingly interested in understanding the environmental impacts of the workloads they design. One overall resource offered by Amazon Web Services (AWS) cloud architects is the Sustainability Pillar of the AWS Well-Architected Framework (WAF), which provides design principles, operational guidance, […]

Are you ready to captivate your audience with seamless live streams on social media? In today’s digital landscape, live streaming is a powerhouse for engagement, offering a direct line of communication between content creators and their viewers. To ensure your streaming endeavors reach their full potential, mastering the art of streaming to social media platforms […]

This blog post walks through a content localization approach where English is translated to Korean. In media production, subtitling plays a crucial role in augmenting viewer comprehension by providing transcriptions that facilitate translation from one language to another. This capability has helped expedite the globalization of media content. For example, the popular Netflix show Squid […]