Category: Content Production

Crafting imaginative creative for major advertising agencies, global brands, and entertainment companies requires an unbounded imagination. It demands the kind of creativity that Hornet has showcased for more than 25 years across its live action, visual effects (VFX), stop motion, motion design, 3D, cel animation, and brand strategy work. As the studio has continued to […]

Secret Level is a new adult-animated anthology series featuring original stories set within the worlds of some of the world’s most beloved video games. From the creative minds behind LOVE, DEATH + ROBOTS, each of the episodes is a celebration of games and gamers. Secret Level is created by and executive produced by Tim Miller. […]

In less than three years, French startup Animaj made a name for itself in media production for kids. The company, founded in 2022, specializes in transforming intellectual property (IP) into bite-sized programming for 2-9 year-olds around the world. Animaj taps 3D animation vendors to deliver content for Pocoyo, Kidibli, Hey Kids, and Rabbids Invasion. It […]

For race organizers and sports teams, providing near real-time participant tracking across vast distances has traditionally required extensive physical infrastructure. With Amazon Location Service, you can now deliver immersive fan experiences by tracking athletes from motorsports to marathons at scale in the cloud. Whether it’s motorsports, cycling, running, or sailing, knowing participants’ locations in near […]

Today, Amazon Web Services (AWS) launches a free digital learning plan: AWS for Media & Entertainment – Content Production Foundations. The learning plan provides training that allows content production teams to upskill their staff on cloud workflows. It is the second learning plan created by AWS Media & Entertainment (M&E) solution experts to train executives […]

At the 2024 International Broadcasting Convention (IBC), Amazon Web Services (AWS) will unveil the Cloud Native Agile Production (CNAP) project, an open-source initiative aimed at accelerating the creation and delivery of media during live production. Developed in collaboration with BBC’s research and development (R&D) team, Sky, and AWS Partners, including Adobe and CuttingRoom, CNAP debuts […]

With the annual International Broadcasting Convention (IBC) around the corner, Amazon Web Services (AWS) is gearing up to showcase the latest media & entertainment (M&E) innovations from artificial intelligence (AI) to live cloud production solutions. In addition to hosting meetings and demos in its double-decker stand (5.C90) in Hall 5 at the RAI from September […]

Rendering in tiles can reduce the memory footprint when rendering large images for outdoor advertising or high-resolution entertainment. Tile rendering is a workflow that aims to optimize render resources by splitting large images into evenly sized smaller regions to be rendered in parallel, minimizing rendering time and memory usage. Using the powerful tools Amazon Web […]

In the realm of 3D animation and visual effects, rendering is a crucial yet computationally demanding process. The intricate details and high resolutions required for stunning visuals often lead to exorbitant rendering times and costs. As the demand for high-quality computer-generated imagery (CGI) rises across industries, traditional brute-force rendering approaches strain hardware resources and energy […]

This blog was authored by Gunpowder, LLC. Creating an integration for your DCC with AWS Deadline Cloud? One word: templates. Introduction In the world of creative media and visualization, rendering is a crucial step that brings artistic visions to life. However, the process of integrating various creative tools and renderers into a unified rendering pipeline […]