Category: Content Production

What is IMF? How does it differ from traditional files? The Interoperable Master Format (IMF) is a standardized system for organizing and sharing digital content, which brings significant benefit to the media and entertainment (M&E) industry. It works as a universal framework that simplifies distribution of file-based audio and video across different platforms, devices, and […]

Traditional on-premises render farms often pose significant operational challenges, including hardware procurement, software licensing management, and scalability constraints. However, in the rapidly evolving world of visual effects (VFX) and animation, efficient rendering pipelines are vital to meeting tight deadlines and delivering high-quality content. This is where AWS Deadline Cloud comes into play, offering a fully […]

Any industry that relies on technology inherently deals with disruption, and this includes the media and entertainment. What’s less definitive is how frequently waves of change occur and what impact they may have. Each new technological advancement can present challenges and opportunities, a theme that was readily apparent at a recent Amazon Web Services (AWS) for Media & Entertainment Symposium panel featuring VFX and animation industry leaders. The group came together to discuss the most pressing industry-wide disruptions, including the rapid emergence of generative artificial intelligence (AI), and predictions for the year ahead.

Reader engagement is key for any publisher and directly correlates to revenue growth. One of the best mechanisms to increase reader engagement is personalization. Prior to the mainstream availability of generative AI foundation models (FMs), personalization was, and still is, achieved by understanding patterns in reader behaviour and surfacing content relevant to them. Amazon Bedrock […]

Virtual production has reshaped movie making in many different ways, providing filmmakers with unique capabilities ranging from remote collaboration and pre-visualization to final pixel in-camera visual effects (ICVFX). In the last three years, virtual production has catapulted into the mainstream. While technological advances have made the process more accessible, complex virtual production techniques continue to […]

Open Job Description (OpenJD) is a new open specification introduced by Amazon Web Services (AWS) in January, 2024 that makes job submissions portable across any rendering pipeline. OpenJD includes three Python libraries and tools packages that anyone can use to create integrations with their render pipeline. Openjd-cli provides a command-line tool to develop and run […]

NAB Show 2024 may have come and gone, but at Amazon Web Services (AWS), we’re still full of excitement. From the West Hall to South Hall of the LVCC and everywhere in between, the AWS for Media & Entertainment (M&E) team and technology were out in full force. To top it off, three of our […]

Authored by Lisa Brodie, Founder and Producer at  RedToast. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. RedToast started as a small production consulting company run by founder and producer Lisa Brodie. As it grew, the company saw how […]

Tracking content provenance is a necessity for media companies, particularly with the advent of generative artificial intelligence (generative AI). Provenance metadata is critical for the following reasons: Ensure that content production and distribution is consistent with digital rights Track ownership so that content is stored and monetized properly Combat the spread of misinformation by providing […]

AWS Deadline Cloud is a scalable, fully managed render scheduler from Amazon Web Services (AWS) for teams that need a better way to create ground-breaking visual content. To power the elastic workloads creative teams require, Deadline Cloud organizes Workers into Fleets. The Workers run Jobs given to them by Queues, which are collections of Jobs […]