Category: Monetization

The AWS Media & Entertainment, Games, and Sports team is set to make an impact in New York City this week, participating in Advertising Week and NAB Show in New York, with plans to showcase how AWS empowers media and entertainment companies to boost content monetization, foster customer engagement across multiple platforms, and run broadcast […]

The International Broadcasting Convention (IBC), held annually each fall in Amsterdam, provides a forum for forging new connections, reconnecting with old friends, and prompting productive conversations about the media and entertainment (M&E) industry, as well as topics like AI, sustainability, and diversity, equity, and inclusion. Amazon Web Services (AWS) participated in IBC 2024 with more […]

In today’s streaming landscape, personalization and an enhanced user experience are paramount. This walk-through proposes a dynamic Free Ad-supported Streaming Television (FAST) channels solution integrated with generative AI to enrich the user experience. This solution achieves personalization based on targets, segments and any other information related to the user. By delivering personalized content, FAST channels […]

This post was co-authored by Chris McGuire, SVP Products, ThinkAnalytics. ThinkAnalytics is an AWS ISV Partner specializing in personalized content discovery, metadata, viewer insight, and targeted advertising for media and entertainment. ThinkAnalytics offers tools for AI-powered content recommendations, channel creation, and scheduling. Major broadcasters and streaming services around the world use the company’s products. At […]

This blog post walks through a content localization approach where English is translated to Korean. In media production, subtitling plays a crucial role in augmenting viewer comprehension by providing transcriptions that facilitate translation from one language to another. This capability has helped expedite the globalization of media content. For example, the popular Netflix show Squid […]

Video is a powerful tool for businesses and brands, but delivering a high-quality, engaging stream to viewers requires complex technology on the backend. Maestro, a white-label solution for creating powerful direct-to-consumer video experiences, provides tools for customers to create live and on-demand video businesses by simplifying the setup, management, and monetization of interactive live streams. […]

AWS customers reveal generative AI-powered technologies at Cannes Lions, debut data privacy advancements The advertising and marketing industry is no stranger to rapid transformation. At the Cannes Lions International Festival of Creativity June 17—21, thousands of advertising, marketing, and media and entertainment professionals from around the world come together to celebrate innovative work and discuss […]

Media and entertainment (M&E) companies have experienced rapid change in recent years, driven by the accelerated adoption of new viewing platforms, changing consumer behavior, and evolving business models. M&E organizations recognize the need for data-driven advertising and increasingly focus on monetizing content while containing costs. At the same time, the more things change, the more […]

The Cannes Lions International Festival of Creativity brings together thousands of advertising, marketing, and media and entertainment (M&E) professionals from around the world. This year, the event kicks off on June 17. Amazon returns to Cannes Lions with a new look for the Amazon Port: “A’Maison: The House of Amazon”, which draws inspiration from the […]

More than 61,000 media and entertainment (M&E) industry professionals from 163 countries gathered in Las Vegas, Nevada, earlier this month to network, explore emerging technologies, and discuss the trends shaping the future of content production, delivery, and monetization at NAB Show 2024. Amazon Web Services (AWS) pulled out all the stops for the show, including […]