Category: AWS Elemental MediaConvert

What is AV1 AV1 was developed as a state-of-the-art video codec for distribution over the web by the Alliance for Open Media (AOMedia), which consists of representation from several companies including Amazon, Apple, Netflix, Intel, and Nvidia, and others. It’s designed to succeed AVC, VP9, and HEVC as a next generation of natively supported video […]

The Amazon Web Services (AWS) for Media & Entertainment (M&E) Direct-to-Consumer & Streaming solution area provides services and solutions to help M&E companies prepare, deliver, personalize, and monetize their content across multiple platforms and channels and to provide rich customer experiences with live, linear, and on-demand content. At IBC Show 2024 September 13—16 in Amsterdam, […]

Introduction The rise of Free Ad-supported Streaming Television (FAST) channels has boosted the repurposing and distribution of archival content, including classic movies and TV shows, across modern platforms and devices. Much of this content is available only in lower-resolution, standard definition (SD) formats, and needs enhancement to meet viewer expectations. Traditionally, low-complexity methods like Lanczos […]

In today’s streaming landscape, personalization and an enhanced user experience are paramount. This walk-through proposes a dynamic Free Ad-supported Streaming Television (FAST) channels solution integrated with generative AI to enrich the user experience. This solution achieves personalization based on targets, segments and any other information related to the user. By delivering personalized content, FAST channels […]

The media and entertainment (M&E) industry is experiencing extensive transformation, driven by evolving consumer expectations, the rise of competing streaming platforms, and the increasing importance of data-driven insights. As content libraries continue to grow, many media organizations recognize the need to migrate valuable legacy assets to the cloud. By doing so, they unlock opportunities to […]

In today’s digital landscape, content creators seek ways to optimize media workflows without compromising video quality. AWS Elemental MediaConvert, a cloud-based transcoding service, offers a bandwidth reduction filter (BRF) to streamline video delivery and maintain visual fidelity. Amazon Web Services (AWS) delivered the bandwidth reduction filter to prioritize both bandwidth efficiency and high-quality video output. […]

This post was co-authored by Chris McGuire, SVP Products, ThinkAnalytics. ThinkAnalytics is an AWS ISV Partner specializing in personalized content discovery, metadata, viewer insight, and targeted advertising for media and entertainment. ThinkAnalytics offers tools for AI-powered content recommendations, channel creation, and scheduling. Major broadcasters and streaming services around the world use the company’s products. At […]

Introduction AWS Elemental MediaConvert, a cloud-based video transcoding service from Amazon Web Services (AWS) now features the ability to create Broadcast Mix audio description (AD) outputs from Receiver Mix AD sources. Interpreting control track data in the source, MediaConvert dynamically mixes AD commentary into audio outputs during the transcode process. A recent consultation by the […]

In Part I of this blog post series, we introduced the Sustainability Pillar of the Amazon Web Services (AWS) Well-Architected Framework through the lens of live and on-demand video encoding workflows powered by Media Services from AWS. We provided guidance to apply best practices from the Sustainability Pillar regarding the choice of AWS Region, use […]

As awareness grows around the importance of reducing an organization’s carbon footprint, media workflow architects are increasingly interested in understanding the environmental impacts of the workloads they design. One overall resource offered by Amazon Web Services (AWS) cloud architects is the Sustainability Pillar of the AWS Well-Architected Framework (WAF), which provides design principles, operational guidance, […]