AWS for M&E Blog

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Sportradar delivers cloud-native OTT on AWS

This blog was co-written by Ing. Philipp Neuhofer MSc., Senior Domain Architect at Sportradar. Operating within the fast-growing over-the-top (OTT) services industry, Sportradar Group AG, a leading global sports technology company, has to keep pace with the industry’s high demands. Since Sportradar’s OTT service launched in 2016, there has seen rapid growth in demand for […]

IMAX streams next-level live event experiences with AWS

Pioneering live streaming tech from IMAX and AWS brings immersive sports events to giant screens globally without buffering, offering unparalleled viewing quality under 20mbps bitrate.

How the PGA TOUR uses machine learning and generative AI from AWS to enhance Media Asset Management

This blog was co-written by Byron Chapman, Director Media Asset Management & Media Workflows, PGA TOUR and Andres Carjuzaa, Co-Founder & CTO, Around. The PGA TOUR is the world’s premier membership organization for touring professional golfers. It co-sanctions tournaments on the PGA TOUR along with several other developmental, senior, and international tournament series. Housing, managing, […]

AWS launches a free digital learning plan for Content Production workloads

Today, Amazon Web Services (AWS) launches a free digital learning plan: AWS for Media & Entertainment – Content Production Foundations. The learning plan provides training that allows content production teams to upskill their staff on cloud workflows. It is the second learning plan created by AWS Media & Entertainment (M&E) solution experts to train executives […]

Introducing AWS Elemental MediaLive Anywhere: Cloud-controlled live video encoding on your own infrastructure

Background Today, broadcast, live streaming, and video distribution customers with on-premises sources or local network destinations have a range of choices when building live video workflows. These options all have trade-offs, and none are ideal when hybrid deployments on both ground and cloud are required. Customers can purchase and deploy on-premises encoding appliances and software, […]

Beyond the box score: AWS and NFL AI-powered Tackle Analysis

Picture one of the most anticipated matchups of the NFL football season with the clock winding down. The quarterback hands off the football to the running back, who is met by a wall of defenders at the line of scrimmage. In this moment, it’s unclear if the running back will evade a tackle and make […]

A new take on tackling: NFL Next Gen Stats and AWS bring data to the gridiron

In the high-stakes world of professional football, every fraction of a second counts. A defender’s split-second decision can be the difference between a game-changing tackle and a touchdown. For years, the National Football League (NFL) has sought to quantify these crucial moments, but the complexity of measuring the different factors contributing to a made or […]

AWS supports second JPEG XS interoperability workshop at Amazon Prime Video

Representatives from AWS Partners, AWS Solutions Architecture, and Prime Video at the July 2024 JPEG XS interop in Culver City, CA. At the end of July 2024, Amazon Prime Video in Culver City, CA, hosted an interoperability workshop for multiple Amazon Web Services (AWS) partner hardware and software vendors that use the JPEG XS video […]

Unlock the full potential of your media supply chain at IBC 2024

The media and entertainment (M&E) industry is experiencing extensive transformation, driven by evolving consumer expectations, the rise of competing streaming platforms, and the increasing importance of data-driven insights. As content libraries continue to grow, many media organizations recognize the need to migrate valuable legacy assets to the cloud. By doing so, they unlock opportunities to […]

PGA TOUR automates play-by-play commentary with Amazon Bedrock

PGA TOUR harnesses generative AI for real-time, contextualized play-by-play commentary, enhancing fan engagement across multiple channels and languages.